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Branding - All You Need To Know!

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By Author: Mario Henein
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As an entrepreneur, you may know a lot of things about your business and the industry in which you are competing, but you might not be clear with the concept of branding done by advertising agency in Parramatta. Sure, you hear about it all the time from marketing gurus and industry magazines, but it’s difficult to employ it in an effective manner if you don’t understand what branding is in the first place.


The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding done by brand agency in Parramatta aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Branding can also be defined as the experience that your target audience gets when they come in contact with your brand, product or service. On a visual level, this can be done through names, images, designs, or other identifying features as well as a robust message strategy.

Brand Identity

A brand identity is the expression of how you want your business to be perceived. You can develop one through a combination of means, such as your name, your logo, your marketing communications, and your trademarks. Brand agency in Parramatta can help you develop one from scratch if you don’t have one already or would like to improve upon it.

Brand Image

Brand image which is how your company is really viewed by the public. This may or may not be consistent with your chosen brand identity. You can usually identify this by paying attention to customer feedback, surveys, or focus groups.


Rebrand is an effort to repackage your company’s brand identity by the branding agency in Sydney. There are many reasons for doing this:

- A company merger

- Inconsistent brand identity

- Changes in your company’s strategy

Rebranding should be done carefully. If it’s not done right, you might not be able to overcome your previous brand’s image problems.

Brand Awareness

Brand awareness is the extent that customers recognize your brand and associate it with the service/product they want to buy.

While advertising and marketing does play a part in developing name recall, one should not ignore the quality of your product and a customer’s experience with it. If customers are happy with what you have to offer, then they will become your advocate and spread your brand through word of mouth, which is the most powerful form of marketing there is.

The author of this article is associated with a leading brand agency in Parramatta. In this article, he has explained everything about branding. Visit https://www.thebrandinglab.com.au/

More About the Author

"The Branding Lab is an energetic and uniquely talented creative agency, set centre stage in the heart of Parramatta city. Our expertise is in transforming your organisation’s vision into a brand persona that radiates charisma and tells a story your audience will crowd around to hear. Our passion is in building brands that delight and intrigue from ground zero to a point of market leadership, or breathing new life and vitality into a pre-existing brand. Visit http://www.thebrandinglab.com.au"

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