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Dynamics 365 Customer Insights

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By Author: Shahzad Ali
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Customers have remained supreme in terms of their demands and expectations that never ceases. The anticipations of customers are nothing but are virtually being intimidated by brands and their attractive promotions. Therefore, business organizations that implement AI for analyzing data and managing the show will be ideally best placed to command great respect among customers with regard to building long lasting relationship.

Any type of industry or its organization, be it a dairy product industry to a large departmental store or manufacturers, they can easily connect data from every source of interaction and provide information to their employees with a single source of truth even right within the external business applications that they use regularly.

Industries Bond the Digital & Physical Worlds with Fresh Apps

A decade ago, shopping was not an exciting activity as it is today. The retail industry is becoming too big to handle. However, the good news is, starting with retail and manufacturing, specific applications make every activity lively. Shopping is no longer an isolated activity as customers can do the dealings anytime and from anywhere.

One would not have even imagined some few years ago that shopping activities can be assessed through mobile devices and other digital platforms. Consumer expectations are too good for traditional marketing formats. It has been found that nearly 92% of customers are keen to shop with popular brands that care about them and provide offers, recommendations and discounts from time to time. Customers’ shopping experience gets enhanced as organizations deliver personalized attention with data driven intelligence and modern business applications.

Dynamics 365 Connected Stores

In a retail set up, one achieves success on a consistent follow-up of customers and their experience across web, mobile and physical storefronts. However, the challenge for omni-channel retailers is essentially to ensure the same level of service and convenience in physical locations as online. The task can be anything; from stocking the identical variety of inventory to offering personalized recommendations through browsing including buying pattern of customers.

These protocols are addressed by Dynamics 365 Connected Store which is a new application providing insight into the retail space. It helps physical retailers to understand by analyzing collected data from video cameras and IoT sensors and improve the in-store experience by providing predictive insights in real-time to assist store managers and employees to take the right decisions at the right time.

True to its name, the Dynamics 365 Connected Store applies observational data which are generated even while the customers are on shopping inside the store. The high-end futuristic feature also evaluates status of store equipment and product, to create employee alerts and actionable insights to improve store efficiency are also taken into account. Connected Store can improve the checkout experience by assisting extra cashiers via instant notifications; this is based on data obtained from sensor or camera. One of the many distinct features of Dynamics 365 Connected Store which is powered by Azure IoT Central is that, it utilizes IoT sensors to monitor temperature and humidity of store equipment; refrigerators and freezers by quickly detecting any glitches or fluctuations in their condition. These shortcomings can put product quality at risk.

Another important element of Connected Store is it tracks long-term trends in the retail space, illuminating patterns and opportunities across day-to-day, season-to-season activities, occurrences and events. Teams across the organization can stay updated with automated E-mails alerts. Additionally, a web app to review and report data is integrated in the feature.

Connected Store offers you umpteen numbers of benefits that can help you optimize customer experience. Be it the top rung officers on the hierarchy of the organization, everybody is benefited by better utility and right priority.

More About the Author

Forte Business Solution is the leading digital transformation consultancy headquartered in Dubai, UAE. Forte provides Microsoft Dynamics implementation services and industry-specific solutions to customers across industry verticals worldwide. Forte business solutions is specialist in total Microsoft Business solutions including Microsoft Dynamics 365, Dynamics AX, Dynamics GP, Dynamics NAV and Dynamics CRM, Microsoft Dynamics 365 Business Central and Microsoft’s intelligent business cloud.

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