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Search Engine Marketing (sem)

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By Author: navjeet kamboj
Total Articles: 1
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Search Engine Marketing (SEM) allows you to target the keywords people search and list your website through ad placements. These ads rank before organic search listings, resulting in even higher click-through and brand visibility. An SEM campaign gives you some degree of control over targeting. You can define your target audience, and by bidding on keywords, you define your ad budgets and what you’re willing to spend on clicks. Careful monitoring of cost-per-click and keyword targeting is essential to optimizing SEM campaigns.

Google AdWords and Display Ads are the primary channels to carry out SEM campaigns – owing to the fact that Google is by far the most used search engine worldwide. By employing effective ad titles, copies and attractive call-to-actions, paid search ads are extremely effective in driving relevant traffic to your website.

Research shows that companies using Google’s Dynamic Search Ads saw appreciably higher click-through rate, greater conversions in new markets, and greater ad RoI

Article Author Navjeet Kamboj From Digital Groups

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