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Indian Ecommerce Market – Social Media Everywhere

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By Author: AnitaRay
Total Articles: 19
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Social media has been one of the drivers, that define contemporary lifestyles. Indeed, it has altered the shopping habits and tastes of the masses in India in the last decade. WhatsApp, Facebook and Instagram are among the most popular platforms, through which people in India connect to social media.

The impact of social media on the younger generations has been such, that many companies use these platforms for marketing their products. Availability of smartphones and unlimited internet facilities have further enhanced the role of social media.

Social media in professional circles
The phenomenon of social interaction has gained a new dimension, particularly from the professional standpoint. Apart from social groups on Facebook, you will also come across several professional networks. This helps business houses and professionals connect to like-minded people. Eventually, it appears that social media has cast its impact on our professional lifestyles too.

Social media also has made its footprint prominent in the philosophical, personal and business aspects. Ideas can be shared spontaneously through various features in social media. It also helps new businesses grow with confidence, being a part of a larger industry or community.

Social media in changing shopping habits
One of the biggest impacts of social media is evident in the way it has changed the shopping habits of people in India. In fact, the growth of eCommerce business and social media have been parallel in the last couple of decades. Presently, you might stumble upon advertisements and recommendations of things you prefer buying on social media. Tools like analytics determine the shopping habits, and people end up buying things that are recommended across social media platforms.

The overall shopping process has undergone an evolution. In social media, various companies have made their presence felt. They have loyal customer bases, who respond on popular posts on their pages. This too, creates a psychological impact on potential customers.

Social media in shaping political views
In the last few years, you must have noticed the impact of political campaigns on social media. This has been effective in shaping the views of people who are politically illiterate. Social media posts, based on political topics often go viral. The comments sections reveal the diverse perspective of people from various strata of the society. This, further, has a comprehensive impact on social media users. In the process, they tend to absorb political ideas, that change their perspective towards democracy, political parties and rulers.

The social media users can also voice their demands through social media. Even political leaders in India enjoy massive follower bases on Facebook and Twitter. Although social media campaigns before elections are relatively new in India, the country is fast catching up with the trend elsewhere.

Other social media platforms
Well, social media is not restricted to a few popular platforms. No doubt that Facebook, Instagram and WhatsApp are popular. Apart from the Facebook community, other platforms do exist, where people can specifically share visuals with others. Photobucket and Instagram are two of the popular websites, that have shaped the way, how people want themselves to be perceived. One can even create customized photo albums on these platforms. Telegram, Skype and Viber are just a few of the other popular social media platforms.

Social media is here to stay
Social media has been an instrument to connect people. Traditionally, Indians used social media to find people who share the same interests as theirs. They also keep in touch with friends and family members across the globe. However, the impact of social media cannot be restricted solely to the desired areas. In the digitized era, it has made its prominence felt in all possible facets of life.

Marvist Digital Marketing, a 14 years old company that, has established a special niche with its expert professional service to the small and medium businesses. Marvist has served nearly 1000+ firms with its expertise and innovative approach that offers high impact digital marketing services with economic value addition to its clients.

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