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Common Mistakes That Interfere Seo Optimization

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By Author: Tatiana Podus
Total Articles: 8
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1 Starting a new site without SEO

At the initial stage, when you plan to launch a site, you need to think about eCommerce SEO optimization. Before giving the designer a task to create a prototype of your site, it is necessary to develop the site structure based on the analysis of competitors, key queries and SEO requirements. If you first start the site, and only then think about optimizing it, you will lose time. Which could be spent on the implementation of improvements in parallel. Secondly, a site that is not always ready can be easily adjusted to the requirements of search engines.

Sometimes the interaction of effective design and SEO is not possible for several reasons: the design does not provide text content that can be optimized for key queries, page loading speed is very low, which affects the ranking of the site, the site structure and linking does not have the correct SEO structure and interfere with optimization.

2 Work with the site by intuition

At the initial stage of SEO optimization, you have to think about detailed SEO analysis of the finished site or future prototype. Without this stage, there is no way to give a correct assessment of the state of the site, to predict the timing of promotion and potential traffic. Next, you need to analyze the site of competitors in order to determine which keywords you are not involved, what type of content is used by competitors, the main sources of increase in link mass and their UTP. Some site owners miss this point and rely on their intuition, thereby missing the desired traffic.

3 Technical issues

As soon as experts conducted an analysis of competitors and your site, they already have an idea about the plan of future work, but this is not enough if the site has not been studied in detail to the question of gross technical errors that impede the promotion of the site. It is at this moment that there is a need for a technical audit of the site. Technical audits include: analysis of the site structure, availability of duplicate content, proper metadata settings, availability of robots.txt and sitemap.xml files, setting up 301 redirects, optimizing 404 errors, checking server response codes, canonical, optimizing filters and other work on the site. If you do not eliminate technical errors on the site, you will not be able to get an increase in organic traffic.

4 Lack of analytics on the site

To make the right decisions regarding your site, you must constantly keep abreast and monitor the analytics of your site. You need to constantly monitor unique visitors, the source of traffic to the site, targeted actions on the site, rejection rate, page views, etc. Without these basic data, you won’t be able to understand if everything is in order with your content, which pages need to be optimized or new and etc. The main tools for analyzing traffic to the site are Google Analytics and Yandex Metric.

5 Expecting Fast SEO Results

Most of the eCommerce business owners expect to get a forecast for organic traffic and a position in the first months of work with a SEO company. This is the most wrong belief that SEO specialist will predict the result in advance and show the effectiveness of work in the first months. To see the first results from SEO promotion, you need an average of 4 to 6 months. In case If the site is not new and does not have global technical problems. Sometimes the results can be seen sooner or later, depending on the niche and on the technical health of the site and who previously worked with it.

6 Poor quality content

Keyword re-optimization and non-unique content is a bygone era. Updated Google and Yandex algorithms quickly calculate low-quality content. Thanks to this approach of site owners to content, a site can be pasimized or fall under the sanctions of search engines. And this is fraught with the massive loss of the site from the index, reduced traffic and lengthy work to restore visibility.

Thus, we can summarize that effective website optimization is not possible without following the recommendations of search engines and specialists who are engaged in promotion.

More About the Author

Digital marketing specialist in Promodo ecommerce marketing agency https://www.promodo.com/

Total Views: 64Word Count: 709See All articles From Author

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