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Advertising Trends To Consider

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By Author: The Uncommons
Total Articles: 3
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Advertising has evolved over the years keeping in line with new technologies and a new generation of consumers to cater to. Staying updated has kept the advertising industry relevant till date. With the advent of a new generation of consumers advertisers need to work more innovatively to achieve their goals. Here are some of the new trends that advertisers must keep in mind:

AI in Advertising
There has been a high surge in targeted advertising, where the message is created to suit the consumer. Advertisers have always aimed at ensuring that their message hits the mark. Artificial intelligence as well as machine learning can help advertisers do just that. With these technologies you don’t need to rely on guess work as you have the relevant information needed to know which message is working and which isn’t.

Artificial intelligence will also help upgrade programmatic advertising. Programmatic advertising which is already being used to optimise campaigns will help get accurate results as well as target the right audience with greater precision in a cost-effective manner.

Content is still the King
Content has always been a major force in advertising since the inception of the advertising industry. It is an important tool to communicate and engage with consumers. Now with social media as an established medium to advertise on, consumers have come to expect engaging content including blog posts, social media posts, videos etc. In today’s times everyone is feeding a lot of content to consumers, but advertisers must do it in the best possible way so stand out from the crowd and break through the clutter.

Artificial intelligence can help here too, by creating better content strategies and targeting the right audience to hone their content pieces to fit as per the audiences and help engage them better for longer periods of time.

Contextual Advertising
With laws on usage of personalised data getting more stringent brands need to run targeted audience campaigns in a fresh manner.
The solution is contextual advertising which determines the attributes of a target audience on the basis of the content of their browsing habits. Data about the interests of visitors on that particular page gives advertisers a context of how they can cater to their audience.

We at The Uncommons Design with our team of advertising professionals help brands reach their branding and marketing goals by using the latest trends in the advertising world. Our clients refer to us as an advertising agency in Pune that breaks through the clutter to create innovative ideas to help brands accomplish their goals. Our team helps you use the right advertising channel to reach your audience. No wonder then that we are the advertising agency in Pune to go to for all your branding and marketing requirements.

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