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Marriage Bureau: Converting A Social Pastime Into A Lucrative Business

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By Author: Wedgate
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Matchmaking has always been a favorite pastime in India. In fact, every function, get together, party, and festival or occasion that is celebrated has that irritating yet lovable aunt or grandma who keeps pairing up people.
Hence converting it into business and setting up a marriage bureau to do these things officially is definitely a good idea.
In fact, there are very few hobbies or pastimes which have the potency to be converted into a lucrative business. Establishing and running a marriage bureau makes for an excellent source of income wherein both the investment required and the day to day expenses incurred are quite low.
What does a marriage bureau do
Simply speaking a marriage bureau helps establish a connection between a potential groom and a potential bride.
This connection is made on the basis of certain similarities that one has with the other. When a candidate wishes to register his or her name with a marriage bureau, he or she simply has to fill up a detailed form which helps the bureau understand:
•The personality of the prospective groom or bride,
•His or her likes and dislikes, work areas, qualifications, family background, financial status, etc.,
•What he or she is looking for in a life partner and
•Whether they have any religious specifications.
Since most marriage bureaus in India are community-based, there is a need to understand if the world-be groom or the bride is interested in inter-community marriage. In fact, there are certain marriage bureaus set up which cater only to one community like the Punjabi marriage bureau in Delhi or the Bengali matrimonial in Kolkata, etc. Herein people who register automatically come to find a groom or a bride in his or her community.
Once the connection has been established by a computer matrix, the people involved with the marriage bureau either directly get in touch with the candidate or their parents. The details are then given to the matching couple and sometimes a meeting is also set up between the two.
Marriage bureau charges
Marriage bureaus only charge candidates when registering and the amount can range from anything between INR 1000 to INR 5000 and even INR 10000 if the registration is being done at one of the best marriage bureaus in Delhi. The rate of registration depends on the success rate a bureau has. This success rate can only be achieved with the help of a good marketing campaign.
Advantages of community-based marriage bureau
It has been generally seen that community-based marriage bureaus have a greater chance of success than that of one which is open to all communities. This is because people belonging to a certain community will open a marriage bureau based on the needs and requirements of that community only. There is an inherent advantage associated with this which is:
•The person’s familiarity with the religious requirements and the norms of the community,
•The word of mouth publicity he or she gets practically for free and
•The community’s comfort level when dealing with a person belong to their own community is also much more.
All these factors contribute to the growth of the marriage bureau and it soon goes on to become an elite marriage bureau. This, in turn, ensures more candidate registrations and more work, in general, provided the person opening the marriage bureau is able to capitalize on the connections that they have within the community and also prove themselves worthy of the trust placed.

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