123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Business >> View Article

Importance Of Seo

Profile Picture
By Author: MnM Marketing
Total Articles: 1
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

What is SEO? Importance of a SEO Specialist in Digital Marketing


Importance of SEO in Digital Marketing

Search Engine Optimization (SEO) is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results. Research shows that websites on the first page of Google receive almost 95% of clicks, and studies show that results that appear higher up the page receive an increased click through rate (CTR), and more traffic. SEO plays a crucial role in online business websites as well as other interactive sites. With regular update of content on website, SEO helps to get more traffic. There are other ways like link exchange and subscribe to RSS Feed that are more crucial parts under SEO work. It is crucial to maintain the position on the search engines like Google, yahoo and others. The SEO ranking can be monitored by Alexa and other ranking site to monitor the position over the search engine. You can monitor your website by getting the rank to know the status of your website.

Importance of SEO Specialist
One of jobs that are high in demand now is that of a search engine optimization specialist. An SEO specialist is a person working as a freelancer or in a company and has the role of increasing the rankings of a website in search engines. An SEO specialist usually works in an SEO Agency, a Digital Marketing Agency or as a freelancer. A modern specialist must be a problem solver and decision maker, with the ability to prioritize and develop relevant and engaging content. You know the old adage, “Content is king?” well, modern SEO specialists know that search engines are placing increasing value on quality content – which will invariably include keyword or phrases that increases traffic to a site. An SEO Specialist will analyze websites for improvements, have an in-depth knowledge of keyword research, understand SEO copywriting and serve a liaison between various departments.
SEO specialists are charged with a number of responsibilities, depending on the company and industry, within which they work. SEO specialists who work as freelancers or within a marketing firm should have a number of important skills:
Website analysis–It is critical to the success of any SEO marketing campaign that the target company website conforms to the latest standards for search engine optimization. Keywords, backlinks, formatting and content are but a few of the important areas that a SEO specialist consider as he analyzes, redesigns and rebuilds a website.
Keyword optimization–Researching keywords and organically introducing them into a website is essential to a SEO optimized page.
Content generation–The keywords are important, but the textual, informational, and graphical content that constitute the page must also be produced by the SEO specialist.
Search engine parameters–This may be the most important job of a SEO specialist. Maintaining an updated understanding of what the major search engines, and especially Google, are using as criteria for SERP informs all of the design choices a SEO specialist makes.
Information technology skills–A skilled SEO specialist should possess a strong background in HTML, CSS, a number of programming languages and familiarity with a variety of operating systems and hardware platforms.
Client management–The SEO specialist must maintain a working knowledge of his employer’s or client’s objectives. Any optimized site must, first of all, conform to the business strategy of the site owner.
Analytical processing–The ability to analyze problems, find appropriate resources and develop solutions goes to the heart of the SEO specialist position.

Total Views: 36Word Count: 576See All articles From Author

Add Comment

Business Articles

1. The Three Key Steps To Termite Prevention
Author: Austin Baines

2. Beautify Home Interiors And Improve Your Living Standards With A Top Interior Designer
Author: Rohit Tiwari

3. We Set-up To Check Your Conditions In Our Packaging
Author: qcboxes

4. How Cardboard Packaging Delivered Revolution In Packaging Enterprise
Author: qcboxes

5. Why Qcb- Industry Leading Packaging Providers
Author: qcboxes

6. Professional Silk Laminated Business Cards And Affordable Custom Postcards Printing Service
Author: Vikram Kumar

7. Order Business Cards – The Most Professional Service Provider
Author: Vikram Kumar

8. How Can Having A Franchise In Schooling Be Helpful For Businesses?
Author: Rasika Nimkar

9. 5 Types Of Clamps Commonly Used In India
Author: Priya

10. That's How Gamification Benefits Your Business In The Long Run
Author: Surabhi Joshi

11. Blockbusterprint : Every Door Direct Mail Templates- A Great Alternate Way To Mainstream Advertiseme
Author: Vikram Kumar

12. Give Your Brand An Extra Oomph With Unique Business Cards
Author: Vikram Kumar

13. Australian Based Video Production Company Visionair Media Turns White Collar Workers Into Stars With
Author: 1888pressrelease

14. Blockbusterprint :print Cards With Good Quality And Quantity
Author: Vikram Kumar

15. Silk Business Cards - Make Your Image, Build Your Business
Author: Vikram Kumar

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: