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Design Thinking – Avantika University

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By Author: Prashant Shinde
Total Articles: 15
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Design Thinking: The key to innovative products:
Most of us relate ‘design thinking’ with designers. However, the design thinking approach is a creative entity which belongs
to everyone who can innovate. From music, science, engineering, business to the field of literature, the design thinking
approach is practiced everywhere. It entails to solving problems creatively by exploiting out of the box techniques.

What is design thinking?
Design thinking approach is an iterative procedure of problem-solving by bringing out unique ideas. Here, the innovator
understands the users, consider the assumptions and challenge them, redefine the problems and then recognize alternative
solutions and strategies.
This approach lays emphasis on the audience or end users for whom the services or products are being designed. In this way,
the approach allows the innovators to establish empathy with the target customers. The approach is categorized by brainstorming
sessions, experimentation, and testing where new ideas and concepts are cropped up and tested for their effectiveness. In this way,
the design thinking approach leads to the origin of innovative products.

Phases of design thinking:
In general, there are five phases of design thinking:
1. Empathize
2. Define
3. Ideate
4. Prototype
5. Test

Design thinking approach creates an innovative project by following these five phases. These phases may occur one-by-one or
simultaneously but each of these contributes towards a holistically ingenious product.

It is a customer-centric approach that lays emphasis on understanding and connecting with the end users. The innovators
empathize with the users to create products that cater to them. The needs, problems and the expectations of the end users
are defined to come up with the best possible solutions.

Design thinking is the key to pioneering products. The ‘ideate’ phase is all about challenging the assumptions and choosing
out of the box solutions. Prototype marks the beginning of creating solutions which are then put to test for its effectiveness.

The ‘design thinking approach’ is the need of the hour as it leads to execution of ground-breaking products. Avantika University
is aware of the significance of this approach. That is why we train our students to follow this approach extensively. Being the only
design-centered university of the country, we abide by the design thinking approach and offer courses in engineering, architecture
as well as design. Our engineering college is among the best engineering colleges in India as we provide top-notch quality education along with imparting design thinking. If you to want to enhance your employability by studying in one of the top design colleges in India, then apply for admissions at Avantika University right away.

More About the Author

Avantika is India’s first Design Centered University, driven by the spirit of Design Thinking. #IndustrialDesign, #CommunicationDesign, #ExperienceDesign #BDes

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