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How To Set-up A Google Analytics Account

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By Author: Ananth Prasath
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Google Analytics is a powerful free tool for tracking website visitor behavior with the power of analytics. You can understand where your visitors are coming from and what they are doing after they arrive at your website. This knowledge can help you in determining the effectiveness of your internet marketing efforts. For all thinks first you should set-up a Google Analytics account for your website.

The business owner doesn’t know about, don’t have or don’t use their website analytics. Usually, this is a result of the time required to log in sort the data and then extrapolate a meaning from the analytics data. This redundant task gets pushed to the bottom of the small business owners’ “to do” last month. After month causing the website becomes stale (out-dated), and not a true representation of the businesses current products and services.

All of the most important data from your Google Analytics account will be pulled for you and comprised into easy to read PDF reports. (Analytics Report Sample). You will save time and money by outsourcing this mundane task that most business owners put off every month. This will help you increase your market share.

Why do you need Google Analytics Account?
There are plenty of reasons why you should need Google Analytics. Granting you have already installed your Google analytics, what should be next? You have definitely a lot of questions in your mind.

You have a good website but, if you don’t have an idea on who is visiting your website, which place they are coming from, which page they are landing, how much time there is spending on your website and from which page there are leaving on your website. And daily how many visitors are coming to your website.

You need answers for all these questions actually. Google Analytics will provide you the best answers, answer that works well.

To capturing the website users’ location, browser type, screen resolution, and even their native language

The activity on the website such as length of time on the site, the number of pages visited. Most visited pages and even the page they are on when they leave the site.

Benefits of Analytics account:
Additional analytics that includes the time of day with the most traffic, what site the visitors came from and the source of the traffic including a breakdown of the search engine used, social media source, or linked site.

Site navigation including average session duration, number of pages per session and number of session per user

Google analytics help will also give you tips and suggestions on how to succeed in your online business. There are lots of techniques and all are believed to work too. However, there are so many ways to maximize the effectiveness of each technique. The best Google analytics will unveil all of this. Your searches for the best help and continue your online business towards success.

For neophyte online business goes, there are tough terms related to Google analytics which should be given clear meanings. If you fail to decode the meanings you will not be able to apply, what is said and suggested. Hence, the best Google analytics help should make sure the ideas are presented in such a way that starters will understand.

On top to all of these, Google analytics help will also provide the best Google analytics software that will automate some tasks that will make your website a hit online. The software should be integrated with Google AdWords, the biggest ad network that will also potentially give you huge income. The software will help you tract the origin of targeted traffic and do automated email campaigns to target clients. There are so many tasks to do online software will relieve you from incurring more cost in doing these tasks, plus you are also relieved of the routine tasks.

How to set-up a Google Analytics Account:
Before going to set-up a Google Analytics account, first, you need to create a Google account because only Google account has access to google analytics. So you need to create new google account or if you have already google account use that one also. But make sure you have access at least one Google account.

Once you have a google account then go to Google analytics and set-up a Google Analytics account. Visit google analytics and walk-in through the steps for getting set up.

set-up a Google Analytics Account

Click on the sign-up button and Google requires all of the pertinent information from the website as well as some contact info for a new account.

Step 1: Sign up for google account:
The first step in getting Google Analytics set up is to sign up for the new account. Here you need to fill all the information for your new account.

Sign up for google analytics account

After you enter all the information, now in the below section you will need to confirm your data sharing settings.

Google Analytics Settings

After confirming all the setting then go and click on the “Tracking ID” button. Once click on the blue button, you will get google analytics terms of service agreement pop-up window.

Google Analytics Terms and conditions

terms and conditions

Here you need to agree with both terms and condition, and then only it will go to the next page.

Analytics Tracking Code

Once you click on the accept button, it will go to the google analytics page. On the analytics page, you need to go the tracking info. Choose the tracking code in that drop-down menu. Once you click on the tracking code it will show the tracking code for your website.

Step 2: Add Google Analytics tracking code in your website:
Google Analytics tracking code can be installed to your WordPress website in two different ways.

Method 1: Add Google Analytics tracking code manually
For adding google analytics tracking code to your website you need to require basic knowledge of WordPress and how to manage content. First, you will need to login to your website admin panel.

Login with WordPress

Once enter to your dashboard then go to settings and inside setting again go to the header and footer, just like below figure.

After you click on the header and footer, the editor page will open it and allow you to paste or edit it. Here you should be careful to paste the tracking code, why because the tracking code you need to be installed every page of the website.

header and footer

Go to “On Every Page” and paste the tracking code in that box. Once pasted code, click on save changes button in below of the same page.

Paste tracking code in WP

Confirm the Tracking Code is working:
After installing the scripts, and or plugin, it should be confirmed that the website data is being tracked correctly. Clicking the “Edit” option and then go to the “Check Status” option, will provide users with a tracking Status Information box. where they can verify if the tracking code is functioning properly. It is also highly recommended that site owners set up Google Tag Manager, as it’s the easiest way to manage adding/removing codes on your site.

Once you posted the tracking code in your website then after check that you have done right or wrong. For checking again, you have to go back to the google analytics. Wait for a few minutes and then refresh the page once and check, if your analytics account is receiving data or not. If your account is not receiving data, you can test again by clicking on the “Send test traffic” button.

Tracking status

Once you have to observe traffic data in google analytics at 24- 48 hours, then after again you have to update your code.

Method 2: Add Google Analytics code by using a WordPress plugin (Monster Insights)
You can configure google analytics account to your WordPress website by installing Monster Insight plugin also. By using this plugin, you can easily configure your google analytics and you can start tracking immediately once configuring is completed.

Login to your WordPress admin panel and go to the plugins options in the left menu bar and click on the Add New plugin.

WordPress dashboard

Once you click on the Add new plugin, it will go to the plugin page. There you can type in search bar Google Analytics, you will get all plugins related to google analytics. Check which plugin has more active Installations and good rating. Decide and select the best one, click on the install button and then activate the Plugin. Same like as in the below figure.

Analytics plugin

Once completed of installed and activated, then you have to go insights on the left menu bar and click on the settings button. Just like as the below figure.

Now you need to configure your google analytics account to the monster insights plugin. Here two options are there you can set-up by automatic authentication and manually authentication.

If you are going to set-up automatically, just click on the connect Monster Insight button and go through the step by step procedure in order to configure your google analytics account.

Monster Insight Plugin

If you are facing any issue in automatic authentication then go for manual authentication. Set up process manually is the same as method 1, again you have to go back your Google analytics account > Tracking code. Copy the full code in the inside box. Check the same as like in the below figure.

Copy google analytics tracking code

Again go back to the same page of the Monster Insights plugin, paste the entire code and click on the save changes button.

Step 3: Verify your Website Traffic
After completion of placing the tracking code to your website then, you want to confirm that Google analytics is really capturing and showing any traffic on your website. Go for Real-Time > overview, if the code is placing properly, you will see real-time active users here.

Real-time traffic once will get all information about your user like from where to user came to your website, which page they are inactive present and what device they are using now. These all the information you will get in Google analytics.

Source: How to Setup Google Analytics Account

More About the Author

Ananth Prasath is the blogger where you get Latest updates related to Digital Marketing. Inspired to Work and Share the best possible solutions in order to make you have a great overall Internet Marketing Experience.

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