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Call Of The Hour : Outsourced Marketing

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By Author: Aakash Sharma
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Outsourcing the marketing need of an organization is the wisest decision being made. It forms the core of any organisation willing to explore more and get higher rate of returns. Many support functions like IT, HR, Accounting, etc. are outsourced by businesses. How is it beneficial to outsource marketing? Marketing defines the brand, image and persona of the organization in a marketplace. Outsourced marketing agencies make it worthwhile for many companies to invest in marketing as they are ensured of procuring returns in the due course of time. Would it make an organization feel insecure about allowing another organisation to play with the brand? Let’s get a better understanding of how outsourced marketing services work and how many good marketing outsourcing companies in India are willing to help you in your path of growth.

What is outsourced marketing?
When an external organization is given the responsibility by our organisation to handle the marketing functions at the strategic and/or executioning levels.

Why outsourcing?
Marketing Strategy and execution can be managed better by specialists
Expert insight’s on your business and market is invaluable
Updated with the latest industry trends
Focus more on the core of your business
Consistency in marketing is guaranteed
Stay connected to the latest technology
Lower the cost of hiring a personnel separately
Access fresh skills as per the requirements

The process is :
The strategy of growth
The marketing partner understands your aspirations
A plan is worked out with a go to marketing strategy for the future
A marketing partner motivates the leadership team to come up with messaging that will work for the company for the coming 3-5 years
Both work together to ensure success in the marketing campaigns
Appropriate personnel and agencies are hired best suited to your industry segment and campaign needs
The partner oversees the execution of the campaign as it rolls out in the marketplace

What are the advantages?
Availing outsourced marketing solutions has ideally been a positive effort in reducing costs. However, in the last decade, outsourcing the marketing needs has gone onto a new level. It has now become a critical business strategy for large and small organisations, which think even beyond cost cutting. There are plenty of marketing outsourcing companies in India willing to lend their expertise to help an organization in achieving their objectives.

What should one search for in a partner?
Understanding and experienced about the outsourced model for marketing
Experienced marketing practitioners in leadership and decision making roles
Diversified consulting experience in marketing
Willingness to work with a long-term objective
Willingness to align the appropriate resources as per the business objectives

Ability to generate powerful content and messages
Marketing outsourcing companies in India are many, however, it is essential to select the right one matching to the needs of your business. It is a good practice to outsource, which an organization would realise only when positive results and ROI’s start coming in.

More About the Author

Working at Aaroh Marketing & Communications and Aaroh is a full-service marketing consultancy enabling start-ups, SMEs and NGOs to scale-up and soar to new growth trajectories.

Total Views: 69Word Count: 460See All articles From Author

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