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4 Detailed Tips On How To Enhance Your Website In 2019

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By Author: Maryam Sheikh
Total Articles: 3
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Indeed, Google does love websites that are technically excellent. If you need your websites to rank as high as possible, there is not any substitute for ensuring that you nail the basics and do all you can do beyond that.

While some factors of technical excellence always have been vital. In this article, I want to discuss seven things that your site is not performing as well as it should be in 2019. If you are able to fix these problems, your site will surely be in the top position possible for this year and the near future.

1. Optimizing for mobile
Mobile website currently visits account for over 52 percent of web traffic all over the world. This number is closer to 60 percent in countries like the UK and US. Even before 2019, having a mobile-friendly site was vital if you needed your business to keep and get as many users as possible.

Since the announcement of Google’s mobile-first index, the mobile version of a website will get used to resolve the baseline for how good a website should rank, rather than the version of the desktop, makes mobile websites vital for visibility of search engine and conversion.

If you desire to create a mobile-friendly site or update a current mobile site, it’s crucial to do it in the right way. There can be 3 common web design solutions for mobile sites:

Dynamic serving: Separate website designs are made for each device; the server does load the right one to the users trusting in what device they’re utilizing.
m.example.com: The real solution; includes constructing a separate site on an “m.” subdomain and redirecting users of mobile to it.

Responsive: only one set of HTML code you have to create and maintain, but it’s differently rendered based on the size of the screen.
Google has absolutely named responsive as its chosen method while all three solutions are viable.

Responsive design does have many benefits. It’s best because there are not any redirects engaged from Google’s perspective.
In the eye of web managers and developers, it means you only require to consider one set of HTML that makes constructing, maintaining and tracking the website a lot easier.
If you are working on multiple sites through m. and dynamic serving, inspecting the client journey gets much harder, and we know that a lot of conversion funnels get involved in visiting from different devices.

It is difficult to realize the situations where responsive web design isn’t the best mobile setup in 2019 and beyond. While Google doesn’t punish mobile sites actively that are not responsive, if they’ve listed it as their considerable mobile solution it is good to infer that they view some benefit from doing so.

2. Considering accelerated mobile pages (AMP) for content and ads
This may be the most controversial of the points that I will raise in this post. A lot of digital marketers, including myself, have pointed out warning flags over accelerated mobile pages (AMP) in the past, inspiring marketers and webmasters to understand the value that AMP can add actually to their business before spending time executing it.

While this is still the case, accelerated mobile pages are vital for enough businesses that it is valuable to include in this article, and I have a firm belief that its importance will boost in the future. Particularly, common news publishers and eager owners of eCommerce store should give specific attention to this point.

At high speed to mobile users, AMP is a way of serving content. Google takes a page with AMP version (separate from the page’s original), which it can serve to users without them requiring to wait for your server to deal out a full page. AMP pages are commonly seen in news carousel of Google and the article feed found in the app of Google but are also beginning to infiltrate into eCommerce.

Because AMP needs the management and creation of new versions of your content. It’s important to consider whether or not executing. It is going to actually benefit your website. If it doesn’t, common site speed can be a more advantageous focus, given that the main purpose of AMP is to speed up the browsing on the mobile device.

That said, the prevalence of AMP is on the height, and I can observe it getting a new web standard which all websites require achieving. It is possible to construct new websites with accelerated mobile pages in mind from the starting, so it can get more widespread as websites naturally evolve.

3. Site speed
Whereas Google controls the speed of AMP content, there isn’t any reason why you are unable to get a very fast website through your own actions. Your site builds, server architecture, and caching can all be set up in a way that your website quickly loads on every device.

You will lose out on both organic conversions and visibility if your website is slow. Speed can be a ranking aspect in its own right, but slow websites will also strive to keep users throughout.

There are various different methods which you can optimize the speed of the site. We can have a look on some of them by dividing the process of loading page into four general parts:

Request, where data of the website is requested from the server
The response, when the server brings together the files required creating the webpage

Build, when the browser change the data from the server into a CSS DOM (document object model) and HTML

Render, when the browser adds resources from the other sources like a JavaScript file or style sheet

There are some methods to optimize the speed of every step. When every stage is optimized, your site will be remarkably faster than it can be otherwise.

Request — using a CDN and fewer files

CDNs sit in between the browser and the server to show assets like CSS and JavaScript, images closer to the users. You can even put a complete website onto a CDNI some cases. The favorite content delivery network of my team is Amazon Cloudfront; the solution like this cuts a request time of user from any mentioned location.

Additionally, I suggest to carry out an audit of the files requested for every page of your website. A lot of scripts and themes will try to load huge files in the background of each page on your website, even if those files are not required for that specific page. Cutting out these requests which are not required cuts down your load time.

Response — caching and HTTP/2

Most content managed and dynamic sites are comprised of contents in a database, some kind of software package and styling templates that can pull it all together. To prevent the server requiring pulling together the content of a site for each user, we can cache it to save a ready-made version of the website.

Caching can be executed within a CMS of the website, but server-side caching can also be used to save more strong configurations at the level of the server. CDNs and caching also combine well, as you can cache every page on a CDN to control the request before that hits the server.

You can also get the benefits from the latest technology of server such as HTTP/2, to boost the speed of the process. HTTP/2 lets data be streamed which means the server controls various requests from the browser at the same time, rather than working on them one by one.

The main takeaway from this section is to stay away from shared, cheap or ‘no frills’ hosting. These options may seem absorbing but the lower rate will cost you valuable performance and speed that can bring about you to lose out on more money in the long period of time.

Build and render — asynchronously optimizing the important path and loading files
The process of the build will be sped up if you employ some of the methods I have mentioned in the previous two sections, but there is more you are able to do to cut the time it takes to render the page on the browser of the user.

The main thing at this final stage is to optimize the crucial path of rendering that means cutting down the number of resources which can stop the first part of the page that the users will see from rendering.

You can avoid render-blocking, hence speeding up the complete process of rendering, by asynchronously de-prioritizing or loading files some of them so that they load last. Most systems of content management actually come creative with some optimization for render-blocking, but if you carry on with seeing a poor in-browser performance you need to look more closely at this problem.

If you are searching for methods to speed up the process yourself, it is important to make sure that big CSS and JavaScript files don’t require being loaded in the head of the document. Every JavaScript needs to be de-prioritized to the footer if possible, CSS needs to be loaded only when necessary, and external resources should asynchronously be loaded if possible.

Website speed optimization is a pretty technical activity, but it is well worth doing if you desire your site to do well in both paid and organic channels.

4. Knowing how Google crawls (or doesn’t crawl) JavaScript
The frameworks of JavaScript are becoming a famous tool in the modern web development world, but Google has strived historically to crawl pages that are rendered this way. In 2019, crawlers of Google are better than they’ve ever been at rendering and crawling JavaScript, but they’re still not all the way there.
Basically, JavaScript frameworks let pages be rendered from JS, rather than loading a huge quantity of HTML from a server. Websites constructed this way only need server requests for product or particular page data; everything else is dynamically constructed.

Some famous frameworks of JavaScript now exist React, Angular, and Vue, to name a few. All of them render content in a similar way. Denominations of this development method argue that it guides to a better experience for the user, and they might be right.

However, Google is not entirely on board. JavaScript frameworks are well-known to generate issues for marketers of search engine working in both paid and organic search. It’s clear that Google renders JavaScript in its crawls some of the time, but not always. Search Console now lets us monitor how a page looks like when Googlebot renders it, but it is known that this doesn’t happen every time Google crawls a web page.

A web page without JavaScript rendering appears to be a page of empty HTML tags to Google most of the time, which means it cannot see any of the content it requires ascertaining topic of that page and quality, including both images and text. This has been an issue for a long time for pages where specific graphics, text, and links were loaded with JavaScript or hidden behind, but can now be an issue for whole sites if they rely on JavaScript rendering.

It is something which Google is working on. A year from now, they’ll probably be all the way there. However, high-performance websites should be avoiding frameworks of JavaScript for all navigation items and key content.

It’s going to take some time to sort out the best practices for visibility of search, and it will probably be going to become worth waiting until crawlers of Google are better at rendering JavaScript before you completely commit to it.

More About the Author

Raza Ansari has been writing articles as a content writer at AnaxDesigns. He has written many articles about various topics. The company he is associated with is a responsive website development company that also offers affordable website development packages.

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