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The Secret Recipe To Tackle Shopping Cart Abandonment
A bunch of customers have similar buying habits, they scroll, select and added a product to the cart but don’t checkout. And this kind of practice is called shopping cart abandonment. This kind of problem is growing concern since it collects loss of over 260 billion US dollars per annum, and expected to grow even more the following year.
This kind of happening always seen on all platforms such as PC, Tablet and mobile. Despite your years-long plan shopping cart abandonment is one of the most crucial problems to online business to overcome.
It’s positively not impossible to improve your eCommerce experience to reduce and fight with the problems. Well, let’s see some proven tricks:
Develope a certitude in the buying process
When the customer makes a purchase they are about to share their personal and financial information. The statistic has shown that more than 31.8 million consumers experienced credit and security breaches! So at the time of checkout, the customer wants more comfort zone. They have to rely on the eCommerce company about data security. Several studies found that consumers didn't complete purchase because trust logos are missing. How to efficiently build trust in an easier way? Let's see some proven solution-
Get some Valid SSL Certificate. If it's out of date or improperly installed, your customer will get a pop-up message showing Warning about their browser that the connection might not secure.
The easiest way to show trust to your customer is to use trust Icons or symbols on your site such as well known security logos( Verisign, PayPal Verified)
Keep in mind that by asking your customer to fill out in details a transaction form, you're significantly asking them to trust you with their private and personal information.
According to Magento data, it indicates that almost 63% of consumers had not purchased something online because trust logos were missing, but also that more than 75% of consumers had chosen against purchasing because they didn’t recognise the trust logos.
Build an effortless Navigation bridge between Cart and Store:
Somewhat buying online is an addiction. Customers suddenly decide on a purchase, quickly find and select it just like a real store. So you have to build an easy platform where the pathway between cart and your store is very smooth running. The easier you make it for customers, the more likely they are to stick with it and actually check out. Here some references for you:
From the user flow report, identify the drop-offs, and fix them as soon as possible by Magento eCommerce development platform.
Create a top-notch shopping experience for your customers. Don't make them tap the back button after adding goods to the cart.
Make a user-friendly cart visible page, which can remind the customer about their unfinished checkout.
Though some abandonment can’t be prevented, you can still recover them with choosing the perfect Magento eCommerce Development service. The perfect development team will show you the right path to overcome the situation and help you to get the proper ROI from your eCommerce business.
Jonathan Paul is an expert developer at PHPProgrammers in Sydney, a top-ranked website and eCommerce development company having inherent specialisation in Magento eCommerce development services. He likes to share his eCommerce development ideas and knowledge in his free time.
Jonathan Paul is a techie, knowledgeable and highly skilled Magento Developer of Australia working with PHPProgrammers who like to share his industrial knowledge and insights with the readers.
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