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Oatmeal Market Growth By Key Players, Driver, Trends & Forecasts By 2027
Whole oat groats are hulled kernels of grain, which is slightly processed to take out the outer hull or husk of the grain. They are highly nutritious as they retain bran and germ. The texture of whole oat groats is similar to thick rice and is chewy. Further, it is required to be simmered or soaked before cooking, as they make more time to cook compared to other types of oats. Generally, it is used in stews and porridges. Whole oat groats preserve the high-fiber bran, which has iron, protein, fatty acids, and B-vitamins. Further, they retain germ that is high in polyunsaturated fats as well as contains minerals and vitamins.
Grains continue to remain one of the popular solutions for various breakfast meals globally owing to its high nutritional and fiber-rich ingredients. Among these, avena sativa or popularly known as oats are a particular type of grains with multiple fitness and health benefits has attributed to their rising popularity among breakfast cereals, especially among adults. Oatmeal is simple oats based consumer products along with various grains, dry fruits, and other ingredients that are widely consumed for breakfast meals. Currently, some of the common types of oats available for the preparation of oatmeal are whole oat groats, steel cut oats, Scottish oats, regular rolled oats, quick rolled oats, instant oats, and bran oats. However, leading oatmeal manufacturers such as McCann’s Irish Oatmeal, Hamlyns of Scotland, Nature's Path Foods Inc., Nestlé S.A., and The Quaker Oats Company among other prominent oatmeal market players also offer a wide range of flavored oatmeal based products for their large customer base. Thus, propelling the growth of the oatmeal market during the coming years.
The report segments the global oatmeal market as follows:
Global Oatmeal Market – By Type
Whole Oat Groats
Steel Cut Oats
Regular & Quick Rolled Oats
Rest of Europe
Asia Pacific (APAC)
Rest of APAC
Middle East & Africa (MEA)
Rest of Middle East & Africa
South America (MEA)
Rest of South America
Breakfast continues to remain one of the critical meal for daily nutritional and protein intake among adults as well as children. Moreover, the availability of multiple popular breakfast cereals brands from numerous regional and global players has facilitated high market competitiveness in the overall breakfast cereals market. Furthermore, the recent surge in consumer awareness has attributed to manufacturers focusing on the marketing of their breakfast cereal products with an emphasis on the nutritional value of the products. The high fiber and nutrient luxurious raw materials of oatmeal i.e., oats owing to their versatile benefits associated with lowering blood sugar, maintaining glucose levels, lowering cholesterol, and weight management among other benefits has contributed significantly in its popularity across breakfast cereals especially among adults recently. Despite the popularity of oatmeal across numerous European countries since past many decades, it has gained an unprecedented rise in penetration across global scale in the past few years. Thus, the versatile long term health benefits of oatmeal consumption are expected to be one of the major factor propelling the growth of the oatmeal market during the coming years.
Globally, the number of individuals opting for a healthier lifestyle gas gained major traction especially across leading urban and metro cities. Furthermore, the rise in popularity of vegan based and gluten free food products across developed economies in North America, Europe and Asia-Pacific has also attracted in substantial demand for numerous oats based food products and drinks. In addition, the growing number of health conscious individuals along with a significant increase in awareness of health benefits of oatmeal is also anticipated to propel the market growth during the coming years. Moreover, the availability of organic, gluten free, vegan and nutritionally rich oatmeal products has facilitated in significant penetration among young individuals across the emerging cities in developing economies.
Oatmeal Market - Type Insights
Oatmeal is a widely consumed famous commodity, which is generally taken as a breakfast meal. These are prepared through hulled oat grains, which are rolled, milled, or steel-cut. The fiber and protein-rich meal help the consumer to maintain body weight, as oatmeal reduces hunger since it takes time to digest. It further delivers several health benefits, including a reduction in blood sugar and cholesterol levels, lowering blood pressure, decreasing risk related to childhood asthma, and can also be included in the skincare regime. There are different types of oats available in the market. However, their nutritional value is almost the same, they differ depending on their texture, use, and processing.
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