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5 Important Rules To Follow When Attending A Business Event

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By Author: George Katsoudas
Total Articles: 18
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Effective business networking can help you reach more clients and valuable knowledge, and can even be a game changes for business growth and increasing profits. However, as a new business owner, attending your first important business event may be an overwhelming experience. You might feel nervous and awkward about meeting new people, and you may be unsure about what to talk about with others.

To help you make the most of business networking events and maximise the number and quality of connections you make there, we have summarised some helpful tips below:

1. Look Your Best

First impressions are very important, and you should always be aware you are representing yourself as a brand. Take the time to consider these factors:

When choosing your attire for the networking event, consider putting together a clean, elegant and professional look appropriate for the event type and location.

sssssIt is also important to consider weather conditions when planning what to wear. Since you are the face of your business, the way you dress will serve as a reflection of your professionalism. Another good reason ...
... for looking your best is the great likelihood of being tagged in a photo or video of the networking event on social media.

2. Do Your Research

In order to ensure productive networking, it is important to do some research about the event you will be attending first. Researching the names of speakers and other attendees, as well as doing your homework and learning more about them will go a long way in creating a positive and lasting first impression. Having some background knowledge about your contacts will help to make your introductory conversations with both meaningful and memorable. Moreover, it can even be a great idea to reach out to the individuals you will want to interact with at the event in advance. One effective way to achieve this would be to send the attendees you would like to meet at the event personal emails to let them know that you are interested in connecting with them at the upcoming event you will both be attending.

3. Set Your Goals

After doing some research about the event you are about to attend, it is important to set your goals to maximise your productivity there. While setting your goals, consider the reasons why you are attending the event, whom you would like to meet there, and what you need to achieve there. If there is no list of attendees available, you should identify "types" of people you hope to connect with, including potential clients, fellow business owners, and local media.

4. Ask the Right Questions

At networking events, asking the right questions is an art. To maximise your productivity at networking events, keep your communication clear, positive and focused. You can start asking questions with basics, such as asking about the field our conversation partner is working in, and where he or she is based. It is also very important to recognise the information your contact likely would not want to talk about, and avoid asking related questions. Moreover, it is important to be prepared for the questions you will receive during the conversation. Therefore, it would be helpful to prepare several interesting talking points about your business.

5. Create a Strategy to Stay in Contact

Make it easy for your contacts to retain your contact information at large networking events by preparing professional business cards to hand out well in advance. It is also a good idea to have a pocket or envelope to put business cards you have collected at the event, and to use a separate notebook to write down any other important contact information from other attendees you would like to stay in touch with.

When done right, business networking can help you reach more clients, obtain valuable knowledge, and even attain business growth to increase the profits. Bx Networking is Australia’s fastest-growing community of entrepreneurs and business owners. We organise effective business networking events in Sydney to help like-minded and passionate entrepreneurs to meet each other and maximise their business opportunities. Take this chance to attend a business event and meet people that will help your business grow!

More About the Author

Welcome to BxNetworking! We are a growing business networking community and provide Business and Education Events in Australia. Book a meeting or become a member today! - www.bxbusinessnetworking.com.au

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