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Seo Strategies For Dentists Who Are Tired Of Being Invisible Online
Do you search your dental practice or name on Google?
This is how patients look for you and find out what services you offer.
You want to make sure your dental practice is on Google’s short list.
Unfortunately, many dentists are hard to find online, even if you type in their actual name.
Most perspective patients who look online for a dentist will only review the first ten that pop up in a search engine.
If your dental practice isn’t in that top ten, you could be losing as much as 80% of the new clients available. This leads to lost revenue.
Making the Most of SEO
If you want your practice to easily be found for free, you need to understand how to make the most out of SEO or Search Engine Optimization. Don’t make the mistake of thinking that SEO is a way of tricking people. Or even worse, don’t assume that you are not smart enough when it comes to the internet to be able to understand SEO. These assumptions are dangerous to your dental practice.
There are teams of people with PhDs who work for the search engines whose job it is to weed out the ones who are using unfair ways of reaching the top of a search engine list. These fraudulent people are blacklisted, but due to the use of algorithms that help rank search results, you can be accepted into the top ten without playing any tricks on anyone.
Many dentists don’t realize how many perspective patients in their local area are actually searching for a dentist online. Even if your practice is in a rural location, you can still reach new clients with the internet. Blue collar dentists are realizing their higher incomes are the result of web searching by patients.
You also have to take into consideration that many people are afraid of most dental treatments such as surgery, extractions, and the like. These people will want to be able to sit at their computer in the comfort of their home and reassure themselves that they are getting a dentist that is qualified and gentle. They are more likely to find you through a search engine than any other type of patients. Even if their regular dentist has referred them to you for further treatment, they will still want to find out all they can about you.
You’re going to want to come up with a list of keywords that you think patients will use when searching online. Keywords are very important. Think like the patient. Will they type in words like “dental cleanings”, “root canals”, or simply “dentists?”
The first part of a dental SEO is to make you “search engine friendly.” Even if you have a web designer, don’t count on them to do this for you. Many times they do not have the expertise needed for SEO. That is why your site can still be invisible after hiring a professional to set it up. Web designers are excellent for making your site visually appealing once the patient finds it, but they are not geared towards making it top a search engine list.
Web designers also avoid using title tags. The title tag will clearly state what the page is about and appear in the browser window’s upper left hand corner.
Your web designer will additionally need to use Meta tags and keywords in the source code. This will help your dental site get noticed in the directory. The directory is different from the search engines, but once in the directory, the search engine is more likely to pick you out.
Do not waste your money on the online services that promise to prime your site for the search engines. The majority of searches are being done through MSN, Google, and Yahoo. These bigger search engines do not appreciate priming, and they may blacklist you for it.
The above mentioned tips will help your dental practice get noticed. Allow about six months after implementing these SEO tips before expecting to be a prominently displayed website.
For those who have their dental practice in larger cities, you have much more competition on the web. You will need more advanced SEO techniques to help you get recognized. In these cases, it is helpful to partner with an Dental SEO company that is held in high regard.
Along with everything we have already mentioned there are two more tricks to achieving SEO in the dental field. Number one is your online content. Search engines favor a written text over several pictures and video. The text should be peppered with several of the keywords discussed earlier and updated often.
The second one is back links. This is really important when getting noticed by Google. Google enjoys sites that have several links going to them. Don’t confuse that with links to other sites. They see your dental site as more important than others if many people are referring links your way. They also want the links to be relevant to your site. They aren’t just looking for name dropping.
If you really want to get your dental practice noticed in the search engines, use SEO. In addition a pay-per-click option will help generate traffic to your site right away. Both are crucial investments in the future of your dental practice.
Minakshi is working as a Digital Marketing Manager in SEO Higher Ranking.She works directly with Inbound Strategists and customers to integrate social media as a part of the overall Inbound Marketing Strategy.
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