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5 Strategies To Crack Your Startup Digital Marketing Campaign
Who does not want marketing for their business, but let’s admit it, It’s expensive. Did someone say Digital Marketing is less expensive & more effective? Well, its half-truth and to make it full featured plan I am about to give you guys perfect strategies for digital marketing. The following 5 strategies would help you out on getting started with Digital Marketing campaign
1 ) UNDERSTAND & RESEARCH YOUR TARGET AUDIENCES
Okay. I have heard this many times but what is the target audience? And how do I research them? Well to answer your question lets take the example of chocolate as our product.
So who loves chocolate? Well, you would say everyone. That’s right but who loves the chocolate most? Children. And young teenage girls. So who is our target audience? They are children and girls. So now you know who is your target audience. Based on the target audience you can design your product banners, landing pages and make an adjustment to your products may be some toys for children and maybe some calories free pink labeled chocolates? Well, that’s your product & you can choose to decide on what to be done next with it. The next big thing is to decide where you want to advertise?
Well if you choose the offline marketing strategies you could not target the audience but with digital marketing, it is possible to target your audience. How? Well Let me show you some infographics :
Now you can target the specific Age groups, Specific Genders, and Specific location. How cool is that? Did you ever imagine doing that offline? That’s the beauty of Digital Marketing.
2.) CREATE A LANDING PAGE WITH YOUR SHOWCASE PRODUCT OR SERVICES IN PLACE
So now you have discovered your target audience, you have the idea on which platforms you would love to have your digital market campaign running, What’s next? You will need someplace online where you can bring your customer to? Well, let’s name that place as a Landing page. Consider this as an Online Shop or Online Office where your targetted customer will land on.
I would encourage you to go with some tips on how to design your landing pages or consult PKT Apps Pty Ltd to help you out with your landing pages. PKT Apps is well talented on Digital Marketing in Brisbane & it has an expert team which provides Digital marketing Services in Brisbane, Australia.
Things I would like you to put into consideration would be :
– CTA (Call To Action) buttons where customer can easily spot them
– Information capturing forms, so you can start getting information about your customer which can be used for later purposes.
– Highlight your major product/services there.
– Do not put any links other than your website in order to keep the user engaged in the page.
3.) CREATE A GOOGLE PPC CAMPAIGN / FACEBOOK MARKETING CAMPAIGN & ALLOCATE A DAILY BUDGET
Once you have the landing page ready its time to set up the Google PPC campaign or/and Facebook Marketing campaign. Can you recall the target audience section we have talked about? Well, its time to put in use. Check the following images which can give you an idea on how to run campaigns filtering your target audiences.
Google PPC will enable you to target the user which are searching on Google for particular keywords, and you would be charged Pay Per Click, while Facebook will offer you different marketing strategies like, Facebook Stories, Instagram Stories, Instagram Advertisement with Inquiry Capture form, Facebook Page Likes, Facebook Apps and so on. Well, you will need some Marketing experts here to help you in choosing the right strategies which would be any one or combination of multiple activities provided by Facebook & Google.
4.) IMPLEMENT REPORTING TOOL SUCH AS GOOGLE ANALYTICS, UTM SOUCE TRACKING & FACEBOOK PIXELS
Now as you have set up everything, It’s equally important to have the reporting enabled so you can track which strategies are actually working for you. Lets image we have set up both Facebook & Google PPC campaigns. And we got 800 leads out of which we have converted 40 customers. Sounds good. But Now what amount you would invest in Facebook & Google?
You need to have more drilled down reports like out of 80 we got 600 leads from Facebook & 200 leads from Google. And leads who are converted out of which 30 leads are from Google. Which tells us Google is bringing us quality traffic and Facebook is just bringing us traffic, not the quality customers.
With Reporting, you can also see what’s wrong is that your product? Or its Landing page? Or missing CTA or misleading flows? Which of needs to be improved? So with reporting, you can track users flow like: User clicked on the page and landed on the page, Clicked on the Subscribe now button & exited. He didn’t fill the form completely. Meaning you must reduce fields in the form or make them easily fillable.
5) SOCIAL MEDIA MARKETING
People love socializing and with Facebook & Instagram, social media marketing has become popular. People love to share everything, then why not to make the sharing fun so they can end up sharing your products? How exciting is that? And this is no Joke, People share the Cadbury videos & fun facts without realizing they are actually helping those company to market their products. So how can you start doing that? Well here are few tips:
You can always approach the person who is an influencer, like Radio Jockey or TV Actor, or Youtube influencers & ask them to promote your products or services in a very informal way. That will definitely boost your products/services.￼
Don’t rush for signing up on every social media account. Calm down, take a deep breath and only use the social media account which you think you can manage consistently.
GIVE AWAY CAMPAIGNS
Occasionally run give away campaigns, and ask the fans to like something, follow the hashtags that way you can build up your customer base by giving away some cool products, That’s the best way to market something digitally. But don’t do it too frequently.
NEWS & UPDATES
Keep on top of all news & updates going in your industry and be the top one to bring them to your customers that would make you best companies on social media amongst your customer and end up building the relationship with your customers.
You can contact PKT Apps Pty Ltd for any kind of Digital Marketing Services, SEO Services, Google PPC & Facebook Marketing Campaign management services.
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