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Brand Awareness To Expose New Model Car

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By Author: Sorna Kumar
Total Articles: 9
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The success of new model cars greatly hinges on the brand awareness it has in the market and the excitement it is able to create before the launch of the model. Brand awareness can be succinctly put as the extent to which the buyers are familiar with the outstanding qualities of a specific brand of goods or services. Brand awareness is all the more important while launching new products or services and it enormously influences the buyers’ decisions when attempting to distinguish between the different competing entities. It is powerful enough to alter the perspective towards a product and can trigger repeat purchases. In today’s world totally powered by technology, brand awareness is also very critical for organizations to flourish in the medium of social media sites with effective marketing techniques. The stakes are quite higher in the automobile industry, in particular when new models are launched. Let us have a vantage view of its importance and the strategies in promoting a new model car.
Harnessing Social Media
Experts have upgraded their perspective of being proactive in technology to social media as it significantly drives public opinion on all major world affairs across diverse verticals presently. With consistent strides made in technology, being abreast and harnessing social media can catapult any product to a successful status. And this is more visible in the automobile industry where there is stiff competition with every week or month witnessing multiple launches. The advent of smart phones has shrunk the world into our palms and people have come to revel in the convenience it offers on any information required. Apart from the basic objective of swift communication between the people, it helps to take decisions in no time with the assistance of information from a plethora of sources. One can cultivate a loyal following with proactive brand building on social media.
Creating the Buzz
The general norm prior to car launches is tied around in creating a buzz about the brand and letting the awareness permeate in the people’s psyche periodically by carefully calibrated ad releases. As the social media has generated a high tide in changing the equations and strategies of brand awareness, a multi-pronged approach is the order of the day. It becomes an inevitable necessity to keep the buzz alive among the prospective customers of the car models that would be launched subsequently. A steady stream of information that definitely needs to be interesting and unique should be fed to the prospective customers as they already have the desire of buying the model which needs to be nurtured carefully. The information through social media channels keeps them hooked on to the forthcoming car launch and does influence their mind in a positive way towards buying the car. This has to be handsomely supplemented by the aggressive marketing and promotion through the traditional media channels.
Targeting and Search Marketing
The official sites of the car manufacturers who have their models slated for launch in the next few days or weeks usually would have customers swarming in. When there are significant announcements made on the upcoming car it tends to generate hype in the social media which can be easily leveraged and transformed towards enhancing the tendency of buying. Car manufacturers deploy advance tracking measures in decoding the mindset of the prospective buyer and channelize the strategy towards them. After the identification of the prospects, car dealers Delhi and manufacturers can smartly target with display banner ads on websites frequented or that may be of interest to the particular customer segment. In search marketing, when people search for things that are relevant to the model, they are shown ads accordingly which lead them to the landing pages of the car manufacturer. These pages are highly optimised with unique content to influence the customer.

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