123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Business >> View Article

What Is Seo - For Beginners

Profile Picture
By Author: Digital Marketing
Total Articles: 16
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Moved your business online? Have your website ready? Confused how to make it to the list of ‘top searched websites’? Well, one of the solutions to become one of the top searched websites is ‘SEO’ also known as ‘Search Engine Optimization’.
Search Engine Optimization is on-page optimization wherein the website is created with a clear hierarchy and text links to make it easy for the search engines to ‘crawl’ through the site. Search engines are ‘crawlers’ or ‘automated robots’ which go through (crawl) the website and store the relevant information. This process of storing relevant information is called ‘indexing’ and these information are recalled when needed for a search query. When an online search is performed, these search engines go through their database and show the results which match the search queries. Also, it ranks those results as per the popularity of the websites showing relevant results. Hence, ‘relevance and popularity’ are the two things which are influenced by the process of SEO.
To show the ‘relevant’ results to the search query, match your keywords to those queries. Create keyword rich content and URLs. Make a website which is rich in valuable information and its pages clearly describe the content (it is not buried inside JavaScript, Adobe Flash Player).
Search engines assume that more popular a site more useful the information it would contain. To rank these sites in order of their popularity mathematical algorithm is employed by these search engines.
*Following are some of the characteristics of web-pages that tend to rank higher:

Domain-Level Link Features: Based on link/ citation metrics such as quantity of links, trust, domain-level Page Rank, etc.
Page-Level Link Features: Page Rank, trust metrics, quantity of linking root domains, links, anchor text distribution, etc.
Engagement and Traffic/Query Data: Data SERP engagement metrics, click stream data, visitor traffic / usage signals, etc.
Domain-Level Keyword Usage: Exact-match keyword domains, partial keyword match, etc.

Search Engine Optimization makes websites understandable for search engines as well as users. It helps the engine find out what each page is about, and its usefulness to the users.
 
 
 

More About the Author

Tribe 3 offers the best unsecured business loans online in India, on transparent and competitive interest rates. Click to know more.

Total Views: 161Word Count: 336See All articles From Author

Add Comment

Business Articles

1. The Three Key Steps To Termite Prevention
Author: Austin Baines

2. Beautify Home Interiors And Improve Your Living Standards With A Top Interior Designer
Author: Rohit Tiwari

3. We Set-up To Check Your Conditions In Our Packaging
Author: qcboxes

4. How Cardboard Packaging Delivered Revolution In Packaging Enterprise
Author: qcboxes

5. Why Qcb- Industry Leading Packaging Providers
Author: qcboxes

6. Professional Silk Laminated Business Cards And Affordable Custom Postcards Printing Service
Author: Vikram Kumar

7. Order Business Cards – The Most Professional Service Provider
Author: Vikram Kumar

8. How Can Having A Franchise In Schooling Be Helpful For Businesses?
Author: Rasika Nimkar

9. 5 Types Of Clamps Commonly Used In India
Author: Priya

10. That's How Gamification Benefits Your Business In The Long Run
Author: Surabhi Joshi

11. Blockbusterprint : Every Door Direct Mail Templates- A Great Alternate Way To Mainstream Advertiseme
Author: Vikram Kumar

12. Give Your Brand An Extra Oomph With Unique Business Cards
Author: Vikram Kumar

13. Australian Based Video Production Company Visionair Media Turns White Collar Workers Into Stars With
Author: 1888pressrelease

14. Blockbusterprint :print Cards With Good Quality And Quantity
Author: Vikram Kumar

15. Silk Business Cards - Make Your Image, Build Your Business
Author: Vikram Kumar

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: