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Are Longines Watches Really Worth The Proverbial Buck?
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The majority of us have a strict and rigid perception of what an ideal watch should look like. They are usually round or circular in nature, are made of some kind of metal, and have a leather or metal strap attached to them. While some of the watch brands in the market today are straying away from these standardized dimensions in order to favour the concept of avant-garde timepieces, some like Longines prefer to stay the way watches have been for the majority of their lifetime.
Longines is one name that comes to mind while speaking of traditional and conventional watch designs. This in no way translates that the brand is not technologically advanced. In reality, Longines watches are some of the most advanced devices that exist in modern day horology.
The question that we end up having is whether Longines watches prices are really worth it. To find this out, we need to go a little further and dig a tad deeper.
Embracing Their Heritage
A successful brand is always one that takes pride in their heritage. Additionally, when you are a brand that has over century’s worth of history in the bag, it is a must that you use it to your benefit. This is exactly what Longines does and has got pretty good at over time. Longines watches for men embrace every bit of their history, be it the invention of the first watch that could calculate the longitude, the technology that got them the opportunity to be the official supplier of the International Aeronautical Federation or the invention of the first Quartz clock. Today, Longines is among the very best of the best for a reason. Despite its conventional approach to watchmaking, Longines is still at par with the top tier names in today’s Haute Horlogerie market.
As unrealistic as it may sound, some people do believe that what Longines watches have in the form of heritage and history, they lack in terms of technology. The reality, however, could not have been any further from the truth. Longines watches may seem like traditional timepieces but they possess some of the most outstanding engineerings and designing. Perhaps, the most impressive one is the Longines Sport Conquest that runs on a Swiss Quartz movement and can be connected to a smartphone to set the time. There are several other innovations that the brand has been known for in the past as well in contemporary times. Perhaps, what went wrong is that people forgot the important role Longines played in the development and the resurrection of the Swiss watchmaking industry.
Proud Of Tradition
As a brand, Longines has always been proud of what they have accomplished as an enterprise. In all fairness, that is something that is really commendable when it comes to something as intricate and technical as watchmaking. Longines’ ideology in the business has been highly flexible in spite of what people may generally believe. But one thing that does stand out is the passion that the brand has for its art.
If this does not prove the worth of Longines as a brand as well as an icon in Swiss and global luxury watch markets, then we don’t know what will.
Deepika Mahajan is a writer from 7 years who has the best knowledge of lifestyle, fashion & jewellery watches.
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