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What You Need To Know Before Using Baidu Ppc

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By Author: Damon Za
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Baidu is one of the largest search engines in China, which is used by more than 90% of the population in the country. Popularly known as the Chinese version of Google, it offers a wide range of services such as cloud storage, maps, images, and so forth. It is essential to hop on to the Baidu bandwagon if you seek to promote a business venture in China. Baidu creates strong brand awareness and solid online presence, a majority of the consumers in China believe that if a brand is not on Baidu, it is not worth considering. Baidu PPC is one of the most effective methods for businesses to reach out to the target audience in China. However, you need to know more about advertising on Baidu before you tap into the Chinese markets.

What You Need to Know about Baidu Advertising

The use of Mandarin language

As most of the users in China conduct their online searches in Mandarin, it is essential to have a Mandarin-landing page for your business website. You can also use an English landing page with Mandarin keywords but studies show that landing pages in Mandarin perform better. Experts recommend the use of Mandarin language to advertise on Baidu.

Tapes of bureaucracy

Baidu is a search engine that is regulated and controlled profoundly by the government. Any foreign company that chooses to advertise on Baidu must submit legal documents and other paperwork. Advertising on any of the search engines in China involves plenty of documentation and paperwork, which makes it a long and tedious process. Venturing into Baidu advertising for a western brand can be quite a daunting task. However, with the right kind of local assistance, you can easily advertise on this search engine without any hassles.

Huge audience

Known to be one of the largest populated countries in the world, China has an enticing figure of internet users- more than 700 million. It is pertinent to know your target audiences before you initiate your advertising campaign on Baidu. You also need to have a realistic budget while campaigning on this platform as China has an immensely populated online market.

Differences in cultural and social aspects

Advertising on Baidu is a complex affair for foreign investors as there is a huge cultural and social difference. Chinese marketing trends are completely different from western trends. Therefore, it is important to study the Chinese markets well before venturing into it. The Chinese consumer market is ever evolving and requirements change constantly. Complete marketing research is essential before you choose to advertise on the Baidu platform.

Online advertising in China is quite different from the strategies adopted in different countries across the world. However, with a precise approach, you can attain success in your business ventures in China.

Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in china. To know more, visit https://adstochina.westwin.com/who_we_are/index.shtml.

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