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What Are The Important Marketing Interview Questions?

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By Author: Tim Donnelly
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The marketing industry has evolved a lot in the last couple of years. This has made the job of recruiters tough as it has become very difficult to find the right person fit for a position and the team. Nevertheless, you need to interview candidates, and the first step in hiring the right person begins by asking the right questions.

To make things easy for you, we have compiled a list of top marketing interview questions and answers you need to ask every candidate.

1. What Makes You Passionate about Marketing?

For every profession, passion plays an important role in success. When you are passionate about what you do for a living, it does not remain as a job but becomes an important part of your everyday life.

Marketers need to convey their passion to consumers and audience to successfully deliver the brand message. If the candidate is not passionate about marketing, the word that he/she speaks might not be strong enough to convince the target audience.

2. What Are the Different Types of Communication Used in the Marketing Field?

A good marketer needs to have diverse communications skills and personal qualities to succeed. There are two types of communication in the marketing field:

· Professional communication is important to convey a message to consumers like why they should buy or what is being offered to them and how useful it is. Professional communication is also useful to create scripts for ads or to design marketing campaigns.

· Verbal communication is useful to communicate with the audience as well as the team. Since marketing is a team effort, the candidate needs to have good verbal communication skills to communicate effectively with the team and others in the company.

3. Define Marketing in Your Own Words

This is one of the important marketing interview questions and answers. The candidate’s answer to this question will help you know the candidate’s understanding of marketing in general.

The right answer is Marketing is a process, activity, communicating with businesses and customers, and offering value to customers. It also includes meeting the needs of the people and generating profits through this activity. In today’s world, marketing is an effective way to connect people with brands, services, and products.

The words used by the candidate to define marketing are not important. It is necessary the candidate has a clear idea of the broad concept of marketing.

4. A Customer Has Left a Negative Comment for the Company’s Product on a Social Media Site. How Would You Respond?

The purpose of asking this question is to understand how the candidate handles the negative press. The marketing strategy needs to take into account negative press and effective ways to deal with it.

The things to look in the answer are – is the candidate comfortable talking about negative issues? Is the candidate able to devise a plan to convert a negative comment into positive branding?

These are some of the important marketing interview questions and answers you need to ask every candidate.

Vitamin T, one of the best creative recruitment and staffing agencies helping design-minded companies and digital creatives including UI/UX graphic designers and web developers, copywriters, presentation developers, digital marketing managers and analysts, print and production designers in Los Angeles, Chicago, San Francisco, New York, and beyond. For more information, visit VitaminTalent.com/What-we-do.

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