ALL >> Search-Engine-Optimization >> View Article
Site Rankings Dropped? Here Are 4 Probable Reasons You Need To Know
When your content hits the first page of the search engine results and you get great traffic as a result, it is indeed a remarkable achievement. However, every website out there are vulnerable to sudden drop in search engine optimization rankings and the reason are manifold. Here are some of them you need to know:
Issues in Technical SEO:
Technical SEO determines how the bots crawl your web content and index the same. Even if you have sorted the web content and have removed or added pages, it is possible for errors to occur. Hence, keep track of the possible technical SEO errors that might show up on your website. The following are some of the common search engine optimization factors:
- Server Overload: If your web server isn’t capable enough to handle sudden incoming traffic, your site could crash. Adding a CDN, setting up cloud hosting, caching your content, or setting up a load balancer could solve the issue.
- Redirections: If you are migrating to a new server or updating the site structure, remember to set up 301 redirects. Failing to do so might result in the failure of indexing webpages or even penalizing your website for duplicate content.
- Page Speed: The more your pages take time to load, the more are the chances for site rankings to drop. With Google’s PageSpeed Insights, you will be able to analyze the speed of your webpages. The following could also be done to improve page speed:
- Minimize server response time
- Improve CSS delivery
- Analyze mobile page speed
- Enable browser caching
- Use CDN
- Reduce image size
- Reduce the number of plugins used on the site
User’s search intent is important to consider when choosing the keywords. Even though your website ranked high for certain keywords, Google might have altered how it considers your site’s intent. For instance, consider that you run a flower delivery service and it ranks high for transactional based queries. Google would decide that the site suits better for informational queries, which would then drop your rankings. This shall be resolved by adding keywords such as “buy”, “order”, and more.
If your web content is outdated, people wouldn’t stay long on your website. This eventually leads to a drop in rankings. Hence, update your site content regularly to receive traffic.
Poor User Experience:
According to a leading SEO company, if your website doesn’t have a good content structure, lacks proper metadata, and has complex design and pop-ups enabled, users wouldn’t be impressed. This would further impact your site rankings.
You need to keep track of your site rankings on a periodical basis and determine what exactly lead to the same. An experienced Albuquerque SEO company will be able to assist you in improving and keeping your site rankings consistent.
The author is working in a leading SEO company and has offered SEO assistance for various businesses. She explains some of the common SEO factors that lead to drop in site rankings. For more, visit https://www.1stinseo.com/
Based in Albuquerque, 1st In SEO, is a complete SEO and full service digital marketing company that specializes in providing comprehensive SEO and internet marketing services for small and mid-sized businesses. At 1st in SEO we are committed to your companies success and our number one priority is customer service. Our company is designed to operate with optimal efficiency and this lean business model has allowed us to compete with much larger businesses in a rapidly changing industry. We provide search engine optimization and a host of internet marketing services to small and midsize businesses at affordable prices. To know more, contact us @ 505-247-0625 or visit https://www.1stinseo.com
Search Engine Optimization Articles1. Top 10 Seo Most Important Tips For Your Website
Author: Sojib Ahmed
2. What Companies Need Social Media Marketing?
3. Seo Vs Ppc: Who Is Better?
Author: Sriram Trade
4. Help Your Venture In 2020 With These Tricks!
Author: Steven Dean
5. Tips To Choose The Best Seo Company For Your Company’s Growth
Author: Ayan Saha
6. Techniques To Increase Website Traffic
Author: Sushanta Das
7. Ace Medley Avenue Retail Shops Resale, Ace Medley Avenue Shops
Author: Noida Commercial
8. Best Digital Marketing Company Of Patna
Author: Digital Marketing Company
9. Significant Seo Mistakes To Avoid 2020
Author: Albert Lee
10. Perfect Indoor Photography Leads To Phenomenal Creations
Author: Pramod Kumar
11. Are Exact Match Domains Still Helpful In Seo Services?
Author: Satish Yadav
12. Effective Seo Strategies To Grow Your Online Business
Author: Albert Lee
13. An Information Check Unlocks The Keys To Trade Number One On Google
Author: Albert Lee
14. What Are The Common Techniques Used For Lead Generation?
15. Grow Your Business With Digital Marketing Services