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5 Ways To Boost Your Career In Big Data

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By Author: TCS iON
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Google knows it all. Google is never wrong. If you have a doubt, ask google.

How does Google know everything?
Wrong. Google does not know everything.
What actually takes place is that Google collects information from websites that best match the intent of the search query initiated by you, and gives you the best-suited answer. Imagine yourself to be in the biggest library in the world. Bigger than the Library of Congress. There are millions of books covering every bit of information here. If you want to answer a question, you would find the book with the relevant subject, find the right chapter and pick out the statement that answers the question.

This is what Google does. Except, Google does it faster. And looks at multiple sources before answering you. It’s the science behind the data that makes the difference.

How does Google search work
Google uses big data to give effective search results. Its data center is where the copy of literally everything is stored. The point is that Google process 3.5 billion requests per day, and each request queries a database of 20 billion web pages.

Google is an undisputed champion when it comes to big data. And the phenomenal speed with which the answers are given to us is due to Big Data Analytics. Using semantics to understand the logic and emotion behind the query, Google has brilliantly utilized the various tools such as indexed pages, sorting tools and tracking cookies.

Google applies big data to know you. Your preferences. Your likes and dislikes. Your search history.

This leads us to the big question. What is big data and how does it enhance your career today?

Big Data.
“The goal is to turn data into information, and information into insight.” – Carly Fiorina, former executive, president, and chair of Hewlett-Packard Co.

This is a quote that summarises what big data does today. The idea of life without it is truly difficult. Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway. And this is not an exaggerated statement. Data adds facts to the equation. Without data, all that is left is opinions.

Data Analytics has been taking place even before the concept of Big Data was created. Information has always been found in abundance. Analysing and interpreting it to make suitable decisions is what a data scientist does. What led to the creation of this concept was the fact that the volume of information that is being generated has multiplied beyond what we could handle.

It became imperative that a system is created to collect information from different sources, collate them based on different categories such as size, type and concept; and create customised solutions to generate customer satisfaction.

Big data analytics today brings speed and efficiency. The ability to work faster and stay agile gives businesses a competitive edge that they did not have before.

Harnessing the power of big data lies in the hands of certified experts who create value out of it. Else, it is just a bunch of numbers.

Where can big data be used?
The more straightforward question would be, where can it not be used. And the answer would be null. Big data is used anywhere where an organisation needs to look through a large amount of data to derive insights. An example would be customer data analysis in retail, banking, health care, manufacturing, life sciences and last but not the least, the government itself.

If you would like to know more about how Big Data can be used, here are a couple of good references:
1. Recent report on how companies are using Big Data to optimise and grow business
An excellent read on how Big Data can be used for Social Transformation
Now that we have seen the magnitude of big data, let’s see how it can help boost your career

2. Competitive salary
It’s not a joke. A certified data analyst commands a very competitive salary. And here’s why. The value he brings to the company is something that cannot be replaced easily. The touch that the creative human mind adds to the mass data brought in by artificial intelligence adds to the table multiple solutions.

Fun Facts:
Analytics India Annual Salary Study 2019 for Big Data Analytics, findings:
1. In 2019, Data Analytics professionals are earning 26% more compared to software engineers
2. The median salary for Data Analytics stands at 12.6 Lakh rupees compared to 9.5 Lakh rupees in 2016.

The monetary benefits of shifting to a Data Analytics career can prove to be better than those of other IT professionals.

1. Multiple programming languages
Big Data Analytics is not limited to only one language or a single framework. It blends together programming ability with advanced statistics to help you extend your career to other tools such as Scala and MatLab.

2. Work with recognised brands
With specialized skills come fame and fortune that would make you visible on the bigger platform. You will have the luxury to pick your employer rather than the other way around.

3. New skill opportunities

Big data is not limited to any one industry vertical. Your career similarly need not be constrained. Acquiring skills in Data Analytics, Data visualization, Data Mining, and Data Infrastructure gives you the choice of expanding your service to various other areas to boost your Data Analytics knowledge.

4. Become a data scientist
It is the insights that you provide that will make you stand out in your organization. By performing Big Data Analytics, you become the key person that commands actions based on the analysis. By playing this role, you can engage with the top level management and ensure that your visibility is higher in the organization.

5. Get Certified

We have seen the impact Big Data can make to an organisation and now you know why everyone of your dream company is looking for talented individuals like yourself. But everyone is getting ready for the race - How are you going to differentiate yourself? Equip yourself with one of the best Industry recognised certifications and you get a red carpet welcome at your dream company.

Become an all-in-one solutions provider to your organization. Learn big data. Use your newfound certification to the best of your ability. Know that human insights will always be in demand to add value to artificial intelligence. No matter what, that touch can never be replaced. The demand for Data Analytics professionals will continue to increase for years to come.

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The need for analytics in the world of big data is increasing. The value of the human touch to artificial intelligence cannot be replaced. Be part of the merging. Be part of the action.
Read here to know more about how to boost your career in big data.

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