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Five Ways To Post Job And Get Candidates To Click Apply
How to ensure that your job postings get noticed by eligible candidates on employment search engines? Here are some ways you can increase the likelihood of getting more applications to your job ads.
One of the most popular ways to fill hiring requirements is where recruiters can post on job boards which are accessed by a wide variety of jobseekers. A lot of these job boards have special features and benefits for paying customers, though they also offer limited posting to all recruiters.
So what determines the success rate of an ad on these portals? There are many factors to be considered – especially considering the fact that different job posting sites cater to different set of professionals – which makes the factors vary for each. Fresh jobseekers looking for their first job have different criteria compared to experienced professionals looking to upgrade or change their career.
Want to post free job ads? Note these factors:
On the whole, there are some basic Job Posting metrics that come into play when assessing the success of job postings. These include any listings on both free job posting sites and paid employment websites.
Search View Efficiency: This metric counts the total number of job views or total search views for every listing. Do the job ads show up in the search results when the potential jobseeker searches for a job? The important thing is to see if they show up in the top few results, making sure they are seen by the individual. If your results are
Post Click-Through Rates (or Apply rate): Total number of clicks received, or resumes submitted over total number of job views. The biggest measure is figuring out the percentage of the candidates who actually submit their information when they view your job.
Applications per Job: Total number of applicants received from total number of job listings posted. Across the duration of your jobs, what is the average number of applications (or click-throughs) per job?
Cost per Resume: The calculation of cost over total number of resumes received in the duration of the job listing. To measure the return of investment based on resume submissions or applications (applicable for paid services) on job posting sites.
This leads to asking the important question – how to make sure your job ad appears in the top page of search results?
How do you know your free job posting is viewed? The first step to measuring the effect of your ad is to see that you receive applications when enough candidates view your job ad, which begins with ensuring that your jobs shows in the first page of search results on employment search engines.
Three of the most important variables that have an influence on this outcome are:
Job Posting Title: Use a job title that is accurate and clear to the job. For example, internal requisitions or creative internal titles (Master of First Impressions) have their place for internal uses or after hiring, but won’t help your job get found. It has to be terms that are universally recognised and searched on employment websites. Consider the person you want to hire and what job they will be searching for. For example: give clearly “Data Business Analyst” instead of “Data Analyst”.
Keywords: Writing a clear job description and requirements of the job will ensure that you include keywords that job seekers will be using to find the right position. Avoid “keyword stuffing,” simply write about the job and the skills set required and you’ll likely include keywords that are best suited to attracting the right job seekers.
Recency & Longevity: Depending on the search platform, when you post a job results may be given preference based on recency of the posting, or having some “staying power” may actually give your job a better chance of being indexed for search results. Repetition is the key, and being featured as the latest upload also affects the search results.
Location & Address of the job position: One of the key influencers of their choice, candidates have shown to be attracted to positions that are closer to their residence or other important locations, which makes a lot of difference on their choice.
To put it briefly, a decent job description, company information, compensation and benefits with special focus on skills/requirements are all important factors in being the decisive factors in getting candidates to apply to your job ads. They are more likely to pay attention to those companies that post job listings close to their location.
So, as recruiters look to more places to post free job ads, one of the rising resources for free job posting sites in India is http://www.freejobposting.in/, where recruiters can post for free - fully unlimited job listings, with no restriction on length and duration of job listings. They can also gain access to database of candidate’s resumes. Sign up is free, visit now to see how it works for your recruitment needs!
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