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Top 7 Reasons Why Your Business Should Use Salesforce

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By Author: Rahul Dhavan is a CRM consultant
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Why Salesforce is the best choice for your business? Why choose Salesforce over other CRM systems? If you want answers to these questions, then the below article is just what you need to read. Salesforce is #1 CRM system for a reason and ways in which this CRM can accelerate your business growth are many. As such, here are the top 7 reasons why your business should use Salesforce and how it can prove to be beneficial to your company at large.

1. Salesforce Implementation is Simple and Quick

One of the reasons why Salesforce is so popular in the CRM industry is because of its simple and seamless implementation. Salesforce CRM Implementation is a quick process and with the help of the right Salesforce implementation partner, you’d be able to get this CRM system up and running in no time; no matter the size of your company, integration & data migration needs or business objectives.

2. Salesforce is Easy to Use

Once implemented Salesforce is easy to use, thus making the adoption of this CRM easier throughout the organization. With quick navigation, user-friendly dashboard, easy access to vital information from a single centralized unit and a 360-degree view of the customers’ entire journey, Salesforce is one of the easiest to use CRM systems, that’ll help boosts workplace productivity and efficiency.

3. Salesforce CRM is a Cloud-Based Platform

For all those who want to better understand as to what does Salesforce do exactly, here, is a simple answer. As a cloud-based platform, when you use Salesforce CRM for your business, you can easily access your entire database from anywhere and at any time. That’s right! Salesforce was the first in the CRM industry to offer cloud-based CRM systems. Thus, by choosing Salesforce you are giving your business a competitive edge over your business rivals.

4. It is Fully Customizable

Salesforce CRM is highly-customizable, which is another reason that companies using Salesforce find it extremely beneficial. No matter how complex your business objectives are or the type of company you run, Salesforce can be easily adapted to suit your business model. From sales & marketing to support service & analytics each and every feature in Salesforce can be customized as per your business needs.

5. It Improves Customer Service and Support

One of the key reasons why the use of Salesforce has grown exponentially across all business sectors is because it helps take your organization’s customer support and service to the next level.

Salesforce CRM helps automate daily tasks, makes reporting more efficient, increases the opportunities for cross-selling and up-selling and in general, helps improve the quality of customer-employee interactions. And, the combined effect of all of this is; increase customer satisfaction and improve customer retention and loyalty.

6. Salesforce CRM is Scalable

Salesforce is future-ready, in the sense that it can easily accommodate any future technological specifications without any undue hassle. Its scalability feature is what makes Salesforce CRM stand apart from the rest of the CRM systems that are available. Best part, it allows you the flexibility to add features and functionality as and when you need or based on your budget.

7. It Helps Improve Internal Collaboration

This is a direct benefit of using this CRM system. With the improvement in business processes and easy access to data across all areas, employees can now not only work together but also act faster when it comes to resolving issues and queries. Plus, with the inbuilt, employee social networking option - Salesforce Chatter - companies can now improve internal collaboration, which can help boosts productivity and in turn, increase the company’s ROI.


Being a top CRM application, the benefits that one can obtain from Salesforce are many. It can help you streamline your entire business processes, thereby effectively enhancing workplace productivity and customer satisfaction. Thus, now that you know why companies using Salesforce recommend it so highly if you need a good CRM system that offers deep functionalities, then Salesforce CRM system is an ideal choice for your business.

More About the Author

Rahul Dhavan is a CRM consultant who helps small business owner to grow their business with the help of CRM.

Total Views: 36Word Count: 655See All articles From Author

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