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Marketing Strategy Vs Marketing Plan - Is There A Difference?
"I've tried every marketing tactic in the book. Nothing's working!"
"We're blogging, posting on social media, creating content regularly; still no results!"
"I'm doing paid promotions on all possible platforms to no avail!"
These are some of the most common issues faced by the clients who approach advertising agencies in Pune. While their pain points may be different, the one question they all have is this;
"What am I doing wrong?"
In most cases, it isn't about what you're doing wrong; it's more about knowing "why" you're doing it!
Confused? Let's simplify.
All the points mentioned above indicate components of a pretty solid marketing plan. However, what seems to be lacking here is a suitable marketing strategy.
"But isn't a strategy and a plan the very same thing?"
Not so much...
Strategy or Plan?
Although the terms are often used interchangeably, a marketing plan and a marketing strategy are two distinct, yet equally important elements of the marketing world.
So how is a marketing strategy different from a marketing plan?
Think of these terms in the context of Vision and Mission. In this scenario, the marketing strategy is the Vision, while the marketing plan is the Mission.
In other words, the marketing strategy is your long term marketing objective or goal and the plan or roadmap that you have developed to meet that goal, while your marketing plan consists of the several short term activities that will help you actually reach that goal.
A marketing strategy deals with the "why" and the "what" of your company which means it takes into account your brand personality and what message you want to send across to your target audiences.
The marketing plan deals with the "how", which outlines the activities and the tactics that are going to enable you to achieve the goals set by your marketing strategy.
A marketing strategy has to be developed before beginning any marketing activities. Your strategy is the base or the foundation of your entire marketing endeavour and sets the tone for all the activities that will be carried out in the marketing plan. Marketing strategies should not have any significant changes in short time periods but should rather be evaluated on a quarterly basis to accommodate any changes in the market or budget or teams.
A marketing plan is developed once a suitable marketing strategy has been established. The marketing plan can outline a number of different campaigns over the quarter and the activities may be established according to the platforms used, the target audience and the message that needs to be portrayed.
An effective marketing strategy consists of:
Long term company goals
An ideal marketing plan consists of:
Short term campaign goals
Key milestone timeline
Platforms and channels
Type of content & topics to cover
The most common question that advertising agencies in Pune encounter is "Do I really need both a strategy and a plan?"
The answer is Yes!
As seen above, the most common issue brands face is carrying out marketing activities without any formal plan or long term objective in place.
A marketing plan without a suitable strategy is akin to swimming around in the ocean without a compass to guide you; directionless and with no end in sight.
Marketing strategies and plans go hand in hand, each of them meaningless without the other. So, make sure you allocate enough time and effort to developing a strong marketing strategy and an effective marketing plan to complement it when starting your marketing journey.
Still confused about the two? We can help!
About Promising Designs:
One of the most experienced marketing and advertising agencies in Pune, offering effective and assured 360˚ advertising services, Promising Designs Pvt. Ltd follows a unique work process that allows them to truly get a comprehensive understanding of their clients, working with clients across many industries like real estate, education, healthcare and more, and a dream team of professionals dedicated to elevating the client's business to the highest success. With the power of research, planning and execution and unique "True Story" approach, Promising Designs has all the making of the perfect advertising partner.
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