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Three Reasons Female Voice-over Talents Are Way More Preferred To The Male Ones
The question of renting a female voice-over talent over her masculine counterpart has pretty much attained the ranks of several other, age-old, classic debates. As the topic does deserve a more introspective treatment, here are some of the most compelling reasons why female voice-over talents are more likely to get hired when compared to their male peers for instilling faith in the consumers, which could result in having trust in a brand, service, or product, and, finally, the purchase.
CONSIDERABLY HIGHPITCH AND INFLECTION
To demonstrate how fast people evaluate if they could put faith on someone, psychologist Phil McAleer from the University of Glasgow recorded a group of sixty-four men and women talking and then had three hundred and twenty human subjects listen to the word HELLO only from the sixty-four voices.
PITCH: The female voices’ higher pitch made the listeners more confident in comparison with the male voices having a lower-pitch. One particular male voice with a super-low pitch was summarily voted as being the least trustworthy among the lot.
INFLECTION: Female voices that were found to have dropped at the extreme end of a phrase or word indicated an amount of certainty, which made the audience spontaneously trust them.
Hence, the female voice-over talents are more likely to get recruited than their male co-artists for the pitch and inflection of the former group.
MORE MELODIC AND CLEARER
The melodic and clearer attribute of the feminine voice could also play a pivotal role in the faith it is about to instill in people for the very reason that male and female voices are known to be processed by different regions in the human brain. A past study conducted by the University of Sheffield inferred that the auditory areas in one’s brain, which happen to process music as well, process the female voices. On the contrary, a particular area called the eye of the mind, which is situated at the back of one’s brain, is known to process the male voices.
The shape and size of the vocal cords and the larynx are instrumental in making the women voices more complex though still more easily understood or decoded. The female voice’s superiority with respect to its complexity is also stressed by the fact that virtually all of the auditory hallucination incidents are to involve a male voice. Michael Hunter, who co-authored the study, noted that instances of auditory hallucination are believed to be a result of spontaneous brain activation. He also concluded that it is comparatively more challenging for the human brain to imitate a women voice than that of a man.
Therefore, the odds of the female voice-over talents getting employed are reasonably higher than the male co-performers.
PERCEIVED AS HELPING INSTEAD OF COMMANDING
If one has not noticed already, most of today’s navigation systems and digital assistants sport a female voice, while the voice of Cortana, Ooma, and Siri being the most popular ones among all.
Though people enjoy leveraging the full potential of technology, they also still expect to have some control over the process and the female voices seemingly offer precisely the same, making the end user or the consumer feel as if it, the technology that is being utilized, is actually assisting them solving their issues.
On the contrary, the male voices are viewed as overtly commanding. To suffice, this particular public psyche could be exploited to having faith in the women voice (lent by a female voice-over talent) to aid you to opt for the very best service or product instead of the male voice, which merely instructs you to purchase it.
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