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What Are Backlinks For Seo And Types Of Backlinks

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By Author: Ananth Parsad
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Search engine optimization (SEO) has two categories on-page optimization and off-page optimization. In off page optimization, I had already discussed what domain authority is and how to increase the domain authority to improve the ranking. You came here to learn what are the backlinks and types of backlinks, why backlinks are important to rank your website and what are the advantages of backlinks for SEO.

Let us discuss,

What are the backlinks?
Backlinks are the incoming links (hyperlinks) from other websites to your website.

Backlinks are the connection between one website property and another. The backlink is connecting a piece of content you used for article marketing to a specific page within your main site, which would be an external backlink.

The other type of links you may develop is an internal backlink, which would be links that would connect individual pages within your site to your home page or to a category page within your site.

While internal links are certainly important for SEO, the bulk of your “link juice” will come from external links.

For example, if the website “X” is linking to website “Y” then you can say that website Y is backlink of website X.

Anatomy of backlink

Why important backlinks for SEO?
We all know that one of the best ways to generate traffic to your website is through high search rankings. And one of the key ways of earning those high search rankings is to build quality backlinks for SEO.

Experts say that the title tag and the backlink profile of a website make up close to 80 percent of all ranking factors. Backlinks are basically like a vote from one website to another website and if the website got more relevant votes then Google will value it. It will give the referral traffic to your website

Building backlinks take time, and things like keyword research are essential in determining your link building strategy. Be sure to include your long tail keywords in your anchor text when building backlinks. By utilizing those long tail keywords, you will give yourself the best chance possible to get on the first page

Building backlinks to your web pages are the most important part of Search Engine Optimization (SEO). It will not only help your web pages to get found by indexed in the search engines faster. But backlinks will also influence rankings, so your pages are ranked higher and your site receives more traffic. So backlinks are one of the backbones of SEO to rank your website.

In this competitive market, it is highly important to know the advantages of link building as it is directly going to affect your business.

Advantages backlinks for SEO
Some of the advantages of backlinks for SEO that helps in getting quality and targeted traffic from relevant sites with ensures in the increase of sales.

The quality traffic also ensures good networking which thereby is followed by new business contacts that further helps develop a powerful network of people that can work with you and send customers to your company. It also helps you find out the links to your competitors and convince these sites to link with your website.

SEO Link building and designing can be done by creating complex and customized link pages designed with categories and subcategories that suit the need of your website. Also with customized link directories where there will be high-quality incoming links to the site and it will be seen as a valuable resource to your customer.

SEE ALSO: Make millions and more with Local SEO
Backlinks are helping to create awareness, visibility, and credibility of your site and the site also obtains wider search engine exposure and also helps the website get indexed by search engines. There are available statistic features that provide detailed information about your reciprocal link building campaigns.

Link Quality and link juice/Equity
The quality of backlinks is a very important rule in SEO to rank the website. You know every incoming link has own quality score (page rank). Page rank is the number given by Google from 0 to 10 and higher the page ranks higher the quality of backlinks. If you get a link from a quality website it adds value to your website but low-quality website links harm your website. Low-quality links come from automated sites, spam sites because of this you should be careful when you are buying backlinks.

Link juice/equity is basically the value and authority of one website pass to other websites. When a website links to your website then it passes “link juice” and Link juice helps to rank your website, and also improve the Domain authority (DA). You can see the improvement of domain authority for the website in the third-party tool like MOZ.

After link building, you are getting the backlinks to your website but there are two type backlinks. Let us discuss types of backlinks and which one helps to rank your website.

Types of backlinks
DO-Follow and No-Follow
Do-follow Backlinks for SEO
Do-follow Link Attribute: AKDigiHub

This link tells search engine crawlers to NOT to follow or trust a link and it tells a search engine NOT to add the link to its index. Google does not transfer PageRank or Anchor Text across the link.

Many times, people use no-follow backlinks on their website for search engine optimization (SEO). This gives more influence to the links that are on the page and blocks the search engine from following pages that are not that important.

No-follow should be generally used in the following cases:
Call-to-Action: A registration page, especially for a temporary campaign or promotion

Footer links: Privacy Policy, Terms, or individual pages that are not critical to rankings

Blog Comments: Spammers use comments to provide links to their websites. Most blog software 12 will no-follow these links automatically.

No-follow to External Links
Thinking: Keep all of the link “equity” on the page.
Answer: No. It is a best practice to freely link to sites you like and trust.
Important: Adding no-follow to your internal site links is NOT a requirement.
Google’s guidelines for webmasters stress that good website architecture is a better signal to their algorithm than managing your internal links through no-follow tags.

SEE ALSO: How to Create a Sitemap | Submit a Sitemap in Google Search Console
Avoid: Buying Links
Some people allow other websites to purchase links on their page; through this, they may also get additional rankings. Google has strict policies against purchasing links. They believe that it will influence the search results and negatively impact the users when people can simply buy authority. Google wants you to ‘no-follow’ if there are any paid links. Google requires disclosure of any practice that exchanges money for links, posts, reviews, etc.

Link Building Software (or Automated Link Building) is NOT a Link Management Software.

Programmed emails and requests are mass-mailed to hundreds or thousands of websites.
They are impersonal and can be irrelevant.
They will be caught by spam filters and will be eliminated.
Avoid Reciprocal Link Building Requests. Google defines reciprocal link building requests as excessive link building that is used exclusively for influencing rankings.

Follow these steps or best practices when you do send the link requests.
To make sure that the link request is sent by individually
Provide your identity—Personal information
State the purpose—Contextual
Show how it benefits you and the other party
Provide personal contact information for credibility.
Anchor text
Anchor text is basically clickable link and in terms of Google algorithm, anchor text has highly significant. It tells Google what the web page about an anchor provides a more accurate description of web pages. Anchor text helps describe images, programs, and database and also crawl them.

Anchor HTML code: AKDigiHub

Types of anchor text
Exact Match: Anchor text is “exact match” to the web page.
Phrase Match: Anchor text that includes the phrase of the keywords.
Branded: You can use the brand name as anchor text, for example, AKDigiHub is linking to article on AKDigiHub blog.
Naked URLs: “www.akdigihub.com” is a naked link anchor.
Generic: A simple word or phrase that used to anchor text like “click here”, “learn more” these are the common anchor.
Difference between Backlinks and link building
You may be having confusion between backlinks and link building and don’t worry I will explain you.

Link building is the process of creating the links from other websites for the traffic purpose and backlinks are the result what you get after link building.

Backlinks are the most important thing for SEO to rank your website and Backlinks have two types of links Do-follow and No-follow backlink. But very difficult to get the Do-follow links and if you got No-follow link that is also good and compare to Do-follow link you have less amount of value to your No-follow link.

I Hope you have understood what are the Backlinks for SEO, Types of backlinks for SEO, Advantages of backlinks and importance of Backlinks for SEO to your website.

More About the Author

Ananth Prasath is the blogger where you get Latest updates related to Digital Marketing. Inspired to Work and Share the best possible solutions in order to make you have a great overall Internet Marketing Experience.

Total Views: 96Word Count: 1529See All articles From Author

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