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Why Email Marketing Is Key In Driving Top-of-funnel Growth

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By Author: Murtaza
Total Articles: 3
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Email marketing is Key in Driving Top-of-Funnel Growth. In the marketing realm, we often come across with terms like the top, medium and bottom funnel. People familiar with e-commerce marketing and email appending must be aware of these terms already.

The funnel can be said as the ideal process that you wish your customers to experience as they move from Prospect to Lead to Customer to Repeated buyer. Top of the funnel can be called when the prospects are filtered to the level until only the interested customers remain.

Top-of-Funnel marketing includes all the activities and campaigns that are exclusively created for converting potential prospects into leads and eventually into sales.

That is when the concept of content marketing comes to the picture. Content marketing consists of email marketing, social media marketing, SEO analysis, white papers, paid trails.

However, the most crucial part of content marketing that is the key to driving Top-of-Funnel growth is undoubtedly Email marketing. Sounds trivial? Email marketing is around for an extended period of time, and by no means, you can underestimate the prowess of this simple tool. Here you will know why:

Stats prove it!

• Since email is around for a long time, it has already built a healthy level of trust among its users. Nobody doubts the credibility of a well-drafted email coming from a trustworthy source. Thus it is perfect for driving top of funnel growth.
• Email marketing is key in driving Top-of-Funnel growth, especially for B2B marketers. As business correspondence through emails is best suited for generating leads in the B2B space.
• When it comes to Top-of-Funnel growth even social media websites like Facebook can't compete with email marketing as email marketing is a more direct way to appeal the potential leads.
• According to Forrester, people are twice as more likely to respond to an email as compared to responding on Facebook.
• Here are the quick stats about email and email marketing that will further enhance your trust about email marketing :
• There are 3 billion people using email worldwide.
• Every day around 205 billion is being sent daily.
• Estimated ROI that email marketing generates is 38$ for every 1$ spent.
• 82% Online marketers are found to be using email marketing out of which 53% see it as their most useful weapon in the bout.
• Email newsletters and broadcast emails can generate leads if they are being sent with proper background research and by building email lists.
• Email lists made sincerely can bear higher ROI and prove as a handy tool for B2B marketers.
Everything said email marketing is definitely and undoubtedly the most useful tool in driving the top-of-funnel growth, especially for the B2B marketers. Stats prove it!

Alas!
Having a comprehensive email marketing campaign is a great way to attract juicy leads. Often than not, most companies deploy their sales team for conducting e-mail marketing campaigns. However, this over-burdens the sales team as finding lucrative leads with no proper training is not possible. Hence, it leads to a not so successful email marketing campaign which hampers not just the morale of Sales team but is also a loss of ROI.
This is right where the companies like BizProspex pitches in. offers multiple solutions for excellent email marketing campaigns. You can buy an email list tailor-made to your requirements, or you can have first lists full of juicy, relevant leads. You can switch on autopilot by using Email Automation, and BizProspex can help you do exactly that. Fret not if you are confused, considering the variety of services and can’t choose the one you need, BizProspex also offers skip tracing, consultation services to select the right service.
Thus, BizProspex has a solution for all your data needs for a successful Email marketing campaign. Behind a successful email marketing campaign, there is good quality and mined data. Thus good quality data riding high on the wheels of a good email marketing campaign is key in driving top-of-funnel growth.

More About the Author

Murtaza is the Founder and CEO of Bizprospex: A Data mining, CRM Cleaning Company. He runs a moderately successful web-based business helping B2B companies clean their CRM/Data/Lists You can connect with him on, Facebook, Twitter, LinkedIn. visit wwww.bizprospex.com

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