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What Is Domain Authority And How To Increase It?

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By Author: Ananth Parsad
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Do you really want to increase your website’s Domain Authority and want a higher rank in search results in different search engines? Then you are in right place here I’ll show you how you can do it!

Let’s Go:

What is Domain Authority?
DA stands for Domain Authority.it is developed by a company name called MOZ. Basically, it is a search engine ranking metric that will show you higher the domain authority of the website; the higher it’s ranking in a search engine result pages (SERPs).

The purpose of Domain Authority is rating a website on a scale of 1-100(1 being the worst and 100 being the best), higher scores corresponding to the higher rank in search engines. So if you want to compare your website’s DA score with your competitor’s website, the site with higher DA score is likely to rank higher in search engine results.

DA (Domain Authority) calculates the authority of complete domain whereas PA (Page Authority) calculates the authority of the individual page.

What is “Good” Domain Authority?
Websites that have a large number of external links from other high-quality websites like (Google.com or Wikipedia) are at the top of the Domain Authority (DA) scale. (For example, DA70-DA90).

Smaller website and businesses that have a small number of external links from other high-quality websites are at the lower of the Domain Authority (DA) scale. (For example, DA10-DA30).

A website started from a scratch will always have a DA score of one. They have to attract more and more inbound links from other websites.

How is Domain Authority scored?
As I said before, the Domain Authority score ranges from 1-100 points. Moz scores Domain Authority on a logarithmic scale from 1 -100 points.

Thus, it’s significantly easier to grow your website’s DA from 20-30 than it grows it from 70- 80.

Why Domain Authority important?
Having a high DA score is corresponds to the ability to better rank. But we also must take care of it that ranking your website is not just a goal of high DA score. It also matters relative to your direct competitors which you are facing them from another site for the similar term which you’d like your website for rank.

What is Page Authority?
Page Authority predicts how well your specific page will get higher rank in Search Engine Result Pages. it is also developed by Moz. Page Authority also scores on a logarithmic scale of 1-100. So here it is easier to grow from 20-30 rather than 80-90.

Also, you can find your Page Authority (PA) score from time to time because its algorithm changes from time to time.so it is a very comparative tool to measure your specific page rank and you can get to know which pages of your website have more powerful link profiles than others.

How can I check my Domain Authority?
There are some Domain authority checker tool available online where you can check the domain authority of multiple websites at once.

Top 5 Domain Authority Checker Tools:-
Moz Link Explorer:
Moz Link Explorer is a free tool which is developed by MOZ. Firstly it was known as the Open Site Explorer now it has been known as Moz Link Explorer. It is very powerful and versatile seo tool that surely you should use.

Moz link explorer
This seo tool allows you to check the Domain authority of your website with ease. With this tool, you can get the whole information of your website link profile. You can get the information like Root domain, Sub-domain and inbound links of your pages.

SEE ALSO: What is Website Content Optimization and Planning?
A 30-day free trial is available in Moz account but if you want to continue with Link Explorer tool then you have to pay for accessing the Moz Pro Account.

Overall we can say that this tool is a very great tool for Domain authority and page authority of a website, link matrices, and inbound links.

Domain Authority Checker by Small SEO Tool:
This domain authority checker by small seo tool is also a free and powerful tool that allows you to check the domain authority of your website and you can check domain authority of up to 10 domains at a time.it gives the full detail of domain authority as well as page authority. So that’s why it is a great tool for checking PA and DA of your website. It is easy to use and totally free tool.

Domain authority checker by small seo tool
Website Authority Checker:
This Website authority checker tool also comes up with the great features by which you can easily check the domain authority and page authority of your website. It is a completely free tool. It gives all the information together like DA, PA and Social shares also. And also gives information related to your website age, URL age and backlinks as a domain and page.

Domain-Authority Checker:
Domain Authority checker is also a popular and fastest tool provided by website SEO checker for checking the website’s domain authority. In this tool, you can simply add the URL’s list and it will give you full information of links like, are they do-follow and no-follow links? Also checks the quality and authority of that backlinks. Your website quality depends on the DA of your website. If the DA of your website is good then the quality of your website is also good. So it is a good tool for measuring the DA of your website and provides the fastest result also.

domain authority checker
domain authority checker
Bulk DA Checker:
This Bulk DA Checker tool helps you to check the 25 domains together at a time. So if you want to check DA of multiple websites then surely this tool will help you to save a lot of time and also provide the fastest result. Also, you don’t need to sign up for using this tool. Without sign up, you can enter the URL’s of the website and click on “Find DA” button. It will show you the whole results. Also, it provides the CSV file for download. You can download these files for your records.

How to increase Domain Authority:
Now you understand how much domain authority is important for our website. How the ranking factor is determined by Moz and how the website’s domain is calculated.

Now you’re probably wondering how you can increase the domain authority score.

There are the following 6 steps by which you increase the domain authority score.

Step 1: Choose a good domain name
Always pick a domain name which is relevant to your website. For example: if you are making a website which mainly focuses on Word Press SEO plugins then you can use SEO as a keyword in your domain like seoExample.com which explains why we have used this keyword in our domain.

So I mean to say that name should be relevant to your content so that visitors won’t have any issue returning to your website. Because visitors usually forget their domain names.

Step 2: Optimize your On-Page Content
Your content should be optimizing including alt tag, image tag, and the content itself. Seo matters on both the domain authority as well as Google search engine ranking.

SEE ALSO: What are Meta Tags and why is it important?
First of all, you should take care of the fonts that are easy to read. The body content should be in standard sans-serif fonts because they are easy to read and you can also use Helvetica and Ariel for body text. You can use bold, italic and underline for improving the content readability.

Step 3: Create Linkable Content
If you want to earn a high-quality link then your content must be better. If your content is better then it is more likely to get high-quality links from multiple websites. So you need to create better and content and publish it regularly.

Step 4: Improve Your Internal Linking Structure
An Internal link is those links by which you can go to the one page to the other page on the same domain.

These types of links are helpful for 3 reasons:

It allows the user to navigate the whole website.

This will help in ranking power of a website.
Also will help establish information on a website.
Internal links improve user experience and help to direct visitors to what they are trying to find in our website. We usually post an internal link to Related other topic blogs to our readers so that they can easily read more about that particular topic which they want to read.

Step 5: Remove Bad and Toxic Links
You should always remove bad and toxic links that hurting your website instead of helping it. You should go your links profile and search for these types of links which can hurt your website and also the domain authority of your website.

Mostly You can use the link manager to manage your all links at once. With this, you can check that the link is broken or alive.

Step 6: Increasing the loading speed of your webpage
If the page load speed is not good of your website then it can have a very nasty effect on your website. Because most of the users have very less patience so if your website will take more time to open then the user will leave your website in middle and it will effect on the bounce rate also. So page loading speed must be good for your website.

If you never focused on your website’s DA score then you must check it now. It will help you in a ranking in a Google search result pages as well as it will tell you the quality of the website. So from today, you must focus on increasing domain authority.

If you have any doubt, then you can comment in the below section. Feel free to ask, we will reply as soon as we can.

Stick with us. We will be uploading from the Basics to advance of Digital marketing.

More About the Author

Ananth Prasath is the blogger where you get Latest updates related to Digital Marketing. Inspired to Work and Share the best possible solutions in order to make you have a great overall Internet Marketing Experience.

Total Views: 72Word Count: 1624See All articles From Author

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