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A Brief Encounter Of Tissot’s Glorious Past
Tissot shares the stage with some very exclusive names in the world of Swiss watchmaking. Not only that, but it also makes for a major part of the globally renowned Swatch Group. The brand has time and again proved its mettle in the market with brilliant designs and state of the art technology. Of course, being a part of the Swatch Group has its own benefits, but even before Tissot was with Swatch or Omega for that matter, it was able to carry its own weight and was a formidable figure in the Swiss watch industry. This account will somewhat help you get an idea of what Tissot was before the formation of the Swatch Group.
Tissot watches for men was founded in Le Locle, Switzerland by Charles Felicien Tissot in 1853. But it was not a maker of watches straight away. Instead, it was essentially an assembler of outsourced watchmaking components. In 1958, Charles Emile, Felicien's son left for Russia to sell Tissot pocket watches. The late 1800s were a glorious period for Tissot watches. The brand earned a name and reputation for good quality pocket watches all over Europe. It also gathered numerous accolades and awards for its quality and built. This includes the 1888 Diploma of Honor awarded to Tissot in Zurich and the 1890 Gold Metal award in Antwerp. Now, Tissot is probably not the name that pops up instantly when talking about precision but it did manage a win at the Neuchatel Observatory competition in 1907.
The future of the Tissot brand was something that was of great concern for the father-son duo. The business was expanding rapidly and fresh blood was required. While Charles Emile Tissot was busy getting cosy selling watches in the Tsar ruled Russia, he had two children, a son and a daughter.
The name of the brand changed as well. In 1865, the name of the brand was changed to ‘Charles-Emile Tissot & Fils SA’. Then once again in 1917, the brand witnessed a change of name. The new name was ‘Chs. Tissot & Fils – SA’.
Once the business was passed on to Charles Emile, it was on him and his children to run it. The son, Paul Tissot would later work with his father in managing tasks, while the daughter, Marie would handle day to day operations.
In 1930, the Tissot watches for women and men came at a crossroad where they had to make a smarter decision in order to secure the future for the brand. Tissot merged with Omega SA. This new partnership worked under the name of SSIH. The brands ultimately merged with ASUAG and formed the SMH, which later came to be known as the Swatch Group.
This is a highly brief recollection of Tissot’s glorious past that helps you get a glimpse of what the Swiss watchmaker was even before it merged with other Swiss giants.
Deepika Mahajan is a writer from 7 years who has the best knowledge of lifestyle, fashion & jewellery watches.
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