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Rosie Assoulin Is All About Drama, Humour And Charm - Spring 2019

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By Author: Sanaya Rathore
Total Articles: 4
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Rosie Assoulin, the fashion designer known for her signature rainbow and voluminous designs, grew up in Brooklyn. She had her first taste of the fashion industry when she was 14 years old, interning under the veteran jewellery designer, Roxanne Assoulin, at Lee Angel. She launched her eponymous label in the year 2014 and the following year, she received CFDA’s Emerging Womenswear of the Year Award.

A Rosie Assoulin piece is inherently arty. It is unique, feminine and bold, almost as if the designer infuses every stitch of her brand with humour and charm. It’s personality rich and certainly not for those who want to go unnoticed. In an interview with Glamour Magazine, Rosie Assoulin said, “ I have to want to wear each piece, and not just see the model or celebrity in it but see myself in it". For her, fashion isn’t wasteful or indulgent. It’s a way of celebrating your own self. Hence, all vibrant and colourful outfits. Her debut Resort collection was certainly a hit, as it was a perfect mix of voluminous and luxurious evening wear and sportswear. One can easily be as comfortable as they are in pyjamas, without losing the couture feel of it.

In April 2019, Assoulin also launched new line By Any Other Name, with the vision of iterating the luxury appeal of her eponymous label in more wearable day-to-day pieces. Her latest collection, speak to all fashion’s current preoccupations. The bright and bold colours are quiet friendly and appealing for social media, and the evening wear is smart yet relaxed. No one piece is the same, since they are individually hand-dyed, making us want them even more.

Find Rosie Assoulin at Le Mill.

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