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A Brief Introduction To Website Optimisation

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By Author: Chris Walker
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Website optimisation or conversion rate optimisation is a scientific approach to boosting the performance of your website. The better your website caters to the needs of the people, the more likely they are to convert into actual customers. So, if you can properly optimise your website, you can derive more value out of your traffic that you are already driving to your website.

What is the meaning of website optimisation?

Website optimization is basically about enhancing user experience so that visitors will be more likely to convert on your website. A number of businesses try to optimise their user experience by totally redesigning their website, but that is not the solution. Internet users are unpredictable, and therefore, it is important to continuously gather data regarding the latest market trends and consumer behaviour. Redesigning a website without the right data does not provide measurable results.

What should you optimise?

In case you have never attempted website optimisation before, the chances are that everything requires a tune-up. However, if you do not have the time or the resource to optimise every little aspect of your website, below given are some of the important areas that you should focus on.


Your homepage can make or break your rate of conversion. In order to optimise your home page, you need to create interesting and informative content, include attractive call to actions, create an attention-grabbing header, include social media buttons and carry out keyword research to make your homepage SEO-friendly.

Landing pages

The first pages that people encounter on your website are the landing pages. Users click on a link and they end up on a landing page. Since your landing pages is where visitor’s experience with your website begins, optimising these pages can have a major effect on your conversion rate.

Conversion points

From a call to action button to a form, any conversion point is a crucial part of your website. The primary point of your website is to get visitors to convert. So, if the process of conversion is not optimised properly, you are only making things difficult for you.

Checkout process

If you have an e-commerce website, a hassle-free, smooth checkout process is critical to the success of your business. After all, you would want a potential customer to complete the checkout process. If it is too difficult, the potential customer might just bail and visit your competitor’s e-commerce website.

These are just a few areas of your website that you need to optimise to dominate the online landscape. If you need any additional information or want to narrow things down, you need to contact a professional website optimisation agency. The professionals will be able to provide you with a bespoke solution that caters to your specific needs.

Nhance Digital is the top-notch provider of Website Optimization services in the UK. The company has a growing client base in Europe and North America, as well. Their services are personalised to individualised business needs, results-driven and competitively priced.

More About the Author

Nhance is a UK home grown web and internet marketing company with a global presence.

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