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Meal Kit Delivery Services Market Shares, Strategies And Forecast Worldwide, 2019 To 2023
Market Overview and Growth Factors:
The market is experiencing hurdles in its growth due to the high cancellation rate of meal subscriptions. Meal kits are expensive and thus customers tend to stop their subscription when the kits do not match the value for the money paid. However, the growth of grocery market and retail industry is anticipated to provide profitable opportunities to the market players during the upcoming years. Meal kit delivery services provide doorstep delivery of meals for a certain period of time. The meal kit delivery service providers offer read-to-cook and ready-to-eat meals to their subscribed customers. The major factor driving the growth of global meal kit delivery services market is the rising demand of such kits among the customers with a busy lifestyle.
Blue Apron, LLC (the US), Gousto (UK), HelloFresh (Germany), Home Chef (the US), Marley Spoon Inc. (Germany), PeachDish (the US), Plated (the US), Sun Basket (the US), Purple Carrot (the US), ButcherBox (the US) are some of the key players in the global meal kit delivery services market.
The Global Meal Kit Delivery Services Market has been segmented based on food type, serving, distribution channel, and region.
By food type, the global meal kit delivery services market has been classified as ready-to-cook, and ready-to-eat.
By serving, the global meal kit delivery services market has been classified as one, two, four, and others.
The global meal kit delivery services market has also been segregated, on the basis of distribution channel, into store based and non-store based.
The global meal kit delivery services market has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world.
The North American meal kit delivery services market has further been segmented into the US, Canada, and Mexico. The European meal kit delivery services market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe. The meal kit delivery services market in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The meal kit delivery services market in the rest of the world has been segmented into South America, the Middle East, and Africa.
North America is expected to dominate the meal kit delivery services market during the assessment period. The region’s dominance can be attributed to various factors such as the rise in number of working population, presence of several market players, and rising inclination of consumers towards ready-to-cook and ready-to-eat meals. In addition, the rise in awareness level among the European consumers regarding health is anticipated to render a significant share of the market to Europe. Asia-Pacific is also experiencing a surging demand for meal kit delivery services, especially in Western Australia.
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