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Why Is The Online Food Delivery Market In India So Popular?
The Indian online food delivery industry has solved peoples demand anytime-anywhere food. With a population of 1.3 billion and almost 50% of the population under 25 years, India is undoubtedly one of the largest consumer markets in the world. Modern India has men, women and young adults engaged in occupations outside the home. In this case, college students, married working couples and away from home office goers are the main target audience for food tech companies. Restaurants are making the most of this trend by providing home delivery services and making food readily available during their service hours. The change in lifestyle and paucity of time are the main drivers of the market for online food delivery services in India.
Some of the factors fuelling the growth of the online food delivery market in India.
1. Increase in disposable income- In tier 1 and tier 2 cities, a majority of the working age population is employed in lucrative employment sectors like medical, IT, Business or Entrepreneurship. As there is a rise in disposable income and change in lifestyle patterns, the younger generation does not mind spending on eating out or ordering food online. The online food delivery market in India is influenced heavily by western culture, where eating out or ordering food in is a norm.
2. The desire to spend more time with family-busier lifestyles have adversely affected the quality of family life. Dual income families might have bigger bank balances, yet they do not have time to spend with their family. Almost 92% nuclear families, quick access to food, within an affordable price range, is the need for Many families prefer to order food online at least once a week, as they would like to spend time with their kids, rather than spending that time cooking.
3. Greater internet and smartphone penetration- Almost everyone today owns an internet-enabled smartphone. With the help of online food delivery apps, people can get the food of their choice at their doorstep. One can eat their favorite food in the comforts of their home. There is no need to sit for long hours and wait for ones food to arrive or stand outside for a seat at one’s favorite restaurant.
4. A huge advantage to restaurants- online food delivery wave is especially beneficial for restaurants who want to increase their sales, revenue and improve their brand image. This format ensures that restaurants cover their existing fixed costs and never lose out on customers during peak hours.
5. Availability of variety: all cuisines are available online. Nowadays, all the restaurants are either registered with an online delivery app or have their own delivery hotline in place. In this way consumers, craving for any cuisine can be satisfied.
The sustainability and popularity of the online delivery market in India are dependent on the three factors of convenience, affordability, and variety. The aping of western culture favors the food-on-the-go system.
Our related topic:
Consumers spoilt for options in the India Online Food Delivery Market
Why is the Online Food Delivery Market in India so Popular?
Massive potential for India Online Food Delivery Market
How Have Restaurants Benefited From The Boost in The Online Food Delivery Market in India?
Written by a content marketer who keeps updated on industries for market research purposes and studying them.
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