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What Are Full-service Brokers? Who Is A Full-service Broker?

By Author: Balaji Venkat
Total Articles: 6
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A full-service broker also offers personalized financial and retirement planning advice, while helping you hone your investment strategy by providing proprietary research and even offering tax advice.
Such personalized service, of course, comes at a cost, as commissions at full-service brokerages are much higher than those at discount brokers.
At a full-service brokerage firm, individual stockbrokers and/or financial advisors are assigned to the client, they are the main point of contact.
Full Sevice Brokers have been a part of the Indian Stock Market for over 30 years.

Assistance provided by Full-Service Brokers

Physical Offline Presence
Research, Advisory and Stock Tips
Relationship Manager or Financial Advisor
24/7 Customer Care & Support
Training Sessions for Clients
Margin Funding Facility
Variety of Financial Products


Benefits of a full-service broker -

The biggest advantage of a Full Sevice Broker is that they offer complete hand-holding throughout their partnership with the client.
Full-service firms have large research departments that analyse and provide detailed reports and recommendations for the client.
With the added benefit of an investment banking divisions that provides accredited investor clients access to special financial products such as initial public offerings (IPOs), preferred stock, limited partnerships and various alternative investment opportunities.
Full Sevice Brokers have a PAN India presence thus enabling the client to have face-to-face discussions and communications.
One of the main advantages of full-service firms is that they mostly have their own in-house line of products like mutual funds, portfolio management, loan and insurance services, and exchange-traded funds (ETFs).
Full-Service brokerage firms have physical office locations for clients to visit, with the added advantage of having a personal broker handle all their investment needs.
Being a one-stop shop for financial and investment management, full-service firms also provide online access and trading platforms.
This is an advantage for self-directed investors as these platforms are filled with fundamental research, order execution and technical analysis tools.
Full Sevice Brokerage firms assign their clients a relationship manager to provide individual attention to each portfolio.
The customer service provided by Full Sevice Brokerage firm is quicker and much more personalized.

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