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Global Consumer Products Company

By Author: Sherry Roberts
Total Articles: 150
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1- How did we end up here?
The primary reason why Bentley & Brooks (B&B), a global consumer products company has reached the current situation is that of its outsourcing arrangements. Although, the company is satisfied with its outsourcing arrangements from operational and service delivery perspectives, the outsourcing arrangements made with the Alphacorp have not produced many benefits concerning the level of innovation and continuous improvement (CI). The outsourcing arrangements between B&B and Alphacorp had led to attaining of the majority of the objectives; however had not achieved much in accomplishing consistency in processes and data and gaining greater access to talent and skill data. The problem was attributed to the lack of understanding by AlphaCorp, the provider in the manner in which to work in partnership with the B&B organization and of the cultural differences in the regions where the firm operates around the globe. The problem can also be attributed to that the outsourcing contract arrangements between the client and the provider in which they did not explicitly define innovation and CI, but B&B had been convinced during the proposal and negotiations by AlphaCorp claims of through leadership and intellectual capabilities that it would improve B&B’s outsourced business processes.
2- How do we get where we want to be?
It is essential that B&B finds formulate and implements suitable strategies to get real innovation discussions and processes underway since its executives were greatly frustrated with the difficulty to bring innovation from the outsource providers into the B&B environment. B&B would hold discussions with AlphaCorp demanding for improvement of services provided, especially bringing of innovation and also discuss how to improve their working relationship and of the cultural differences in the areas when B&B operates around the world. Diversity integration in the partnership would assist to address the understanding of the Latin American business culture thus solving the main challenges in service provision across the region and improving the relationship between the firms in Latin America. Therefore, improving communication between the players within each of the parties’ organizations various governance levels would be a vital strategy for the desired results to be accomplished. It had been noted that the communication on the part of the client B&B was particularly poor on the different governance levels namely national, regional and global, thus making regional and global governance hard. The initiative of enhancing the working relationship between the firms through improving communication, cooperation, and trust as a means of building innovation in an outsourcing arrangement such as the one existing between B&B and AlphaCorp was supported by the outsourcing model from Kern and Willcocks (2000).
3- How do we prevent the situation like this in the future?
The lack of delivery of creativity and innovation from any major outsourcing provider can be addressed in the future by formulating long-term solutions. One vital way would be to ensure that when negotiating and getting into agreement with outsourcing providers to define innovation in the contract accompanied by cost reduction measurements if the provider did not meet the targets. This option would however likely be accompanied by increased charges for the client. A second strategy is increasing competition in the establishing outsourcing arrangements to attract not only competent candidates for the contract but also diverse organizations that would understand the business in certain areas with different cultural differences where the client operates. In the case of B&B, diversity would ensure that the provider selected by the Latin America understood the region’s business culture hence reducing most of the problems.

Sherry Roberts is the author of this paper. A senior editor at Melda Research in research paper writing services. If you need a similar paper you can place your order for a custom research paper from best research paper writing service services.

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