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Digital Marketing Courses Content For Beginners

By Author: piyush varshan
Total Articles: 6
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"Today for business promotion and advertisement is not sufficient by doing only
traditional marketing . But Now days businesses uses Digital marketing to promote
their product and services. Today both traditional and digital marketing are
necessary to achieve business goals. NDMIT is best institute to provide Digital
marketing course in Allahabad. Digital marketing courses enables you to do all the
things in Digital space. Digital marketing have capacity to built more leads, Target
more audience with very efficient ways and offer more conversions.
Digital marketing campaign is very powerful , cost effective, measurable and
optima business very easily and efficiently. Digital marketing landscape enable
students the complete landscape of online marketing and other digital marketing
areas.
Lot of research shows that the Digital marketing is dominating all other marketing
technique.And it will provide very good job opportunities in corporate world
because in this growing completion era where completion is based on quality of
product and services as well as who will deliver the product to the customer easily
and timely. Digital marketing provide all the information like above discussed text
very easily to the required customer. So Digital marketing course is very important
in todays competitive environment.
There are six type of course content of Digital marketing:-
Digital marketing course content 1-SEO (search engine optimization)
Search Engine Optimization is the way to ensure that your website rank well in or
higher in the search engine and increased its traffic that is organic. It can also be
described as to Increase online visibility of your website. It also increase brand
visibility brand awareness and conversions.
SEO is very important stream of Digital marketing. With the knowledge of SEO
friendly Domain, SEO friendly Design, link building, mobile SEO, off page and on
page SEO can build leverage your online brand online presence.
Online and off page SEO Practices
1. We have to learn how to use HTML, URL,Title,Meta Tags, H1, and Images
2. Understand concepts of Crawling of XML and HTML Site maps.
3. Learn Robots.TXT Anchor text, and role of linking
4. Go through off page SEO Tips and Tricks
Learn the SEO from Best tools:-
Practice SEO with the help of Google search console, Google Analytics setup, and
bring web master SEO tool.

Understand the use of or working of Keyword planner tool and learn how to map
keyword to webpage.
Learn SEO Tool to do effective Competition analysis
Digital marketing course content 2-Social media marketing:-
There was a time when social media is platform when social media is only used to
connect to people but now the social media is for various uses like for promotion.
The big brand soon recognise the potential of social media because social media
is having lot of traffic and the best way to do the advertisement. Now every
business are on social media it is very cost effective method to promote their
services. And the social media platform is very cost effective and two way process
where you can easily communicate with your audience as well as well aware
customers.
And this make social media an important branch of Digital marketing and lots of
students are successfully make their career in this stream. Lots of top recruiting
company specially recruiting the social media marketer.
Digital marketing course content 3-Email marketing :-
E mail marketing is old but very effective way of marketing for business to connect
with the audience. If you want to build good and noise free relation to your
customer email marketing is key to maintain relation with your customer.
Email marketing Basics and Evaluation
Email marketing Case study
How Email marketing work
What are the formula for growing Email list.
Content marketing
Content marketing is one of the most important field in Digital marketing because
content is the one Best thing which is best way to to increase traffic. Because
everyone one like good content and always show interest to visit the website to
read.
When you have great content, it take the pressure off the marketers to attract the
audience. Further great content is another way to optimise your page for getting
great visibility by the search."

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