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The Benefits Of A Diverse Product Engineers Team

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By Author: Gaurav Peshkar
Total Articles: 52
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A product or development team that is made up of people who bring diverse perspectives and experiences enhances the overall ability of the team to understand the needs of potential and current customers. Driving innovation that offers a competitive advantage is possible with a diverse workforce. This diversity expands the scope of questions you ask regarding customer needs and what value they will obtain, or which problem of theirs is solved using your product or service. Data shows that the best products are a result of a wide range of perspectives. The better the product, the larger the customer base gets, and so does the bottom line.

To create an exceptional customer experience that outdoes competition you need to develop a deep understanding of your customer’s journey. It is rather unlikely that your customer base is totally homogenous, which makes diversity a strength to your ability of adopting your customers’ worldview in an attempt to deepen the understanding of their needs. This is what the top engineering colleges in Madhya Pradesh and all over the country strive to imbibe in their future problem-solvers- engineers.

An often witnessed phenomenon common in engineer or designers is them getting attached and falling in love with their ideas. This can become a serious limitation as it prevents them from seeing the shortcomings of the idea and if it the idea is effective in solving the problem it was meant to. What’s worse is, if ideas are not checked subjectively they could create an undesirable experience causing customers to turn away.

Diversity impacts the following areas in the development of a product:

Diversity in Design

Products are designed to solve a problem for users. Hence it is of utmost importance to have diversity in the design team of an organisation. The designers are the ones who need to understand consumer needs and preferences the best. A design team that consists of people from different social, ethnic, and gender backgrounds allows the team to think in a more expansive manner about any problem. They are also able to bring together all the different ways a product could be perceived and used by the intended audience.

Diversity in Testing

Testing is an important stage in the development cycle of a product. It gives teams a chance to identify and fix potentially costly problems before the next stage in the development cycle. Sometimes teams experience product fatigue by the time they get to the testing stage. This is because over time, the team working on the product may become too familiar with the product and could miss out on its usability and other issues a customer may face. The risk of these assumptions is even greater for products with nontechnical users, such as e-commerce apps. To combat this, it is helpful to get fresh eyes on the product during the testing phase to identify surface issues which may have been overlooked by the development team.

Utilizing a diverse pool of testers to evaluate a product provides product teams with unbiased insights about the functionality and usability of their product. Leveraging crowdsourced testing is another good way to tap into the potential of having a diverse team. Crowd-testing has the added advantage of allowing teams to use their internal team more effectively, without having to spend time validating software functionality and looking for bugs.

Diversity in Driving Product Decisions

A product team can gain deeper insights into their user interactions by pursuing the exploration of different stories and journeys within a product. These insights can better inform the team on how to adapt and evolve to deliver their customers’ needs moving forward. For companies whose goal is to scale their customer base, getting feedback from a wide range of sources is crucial to ensure that they continue to find the optimal product-market fit as they grow.

Diversity For Business

Cutting-edge business leaders know the value of diverse product teams based on their contribution of a range of ideas and perspectives. With diverse voices and experiences comes innovative thinking. This innovative thinking leads to formation of innovative strategies that result in excellent customer experiences, higher revenues, and larger profits. Most business leaders today are shifting towards invest in significant levels of diversity in their organization because of the undeniable, tangible business advantages. This has lead to a natural rise in demand for individuals who have an multidisciplinary educational background. Avantika University, a top engineering college in India has a mission to impart such enriching education that enables their students to thrive in roles that require them to combine knowledge from diverse subject areas.

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