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Get To Know About The Usage Of Direct Mail

By Author: Daniel Mena
Total Articles: 16

To promote your small or home-based business the advantages of using direct mail are:

Flexibility- ranging from a single-sheet mailer to an entire package it allows the freedom to use either the most elaborate or the simplest presentation. In your mailing list, it offers the flexibility to test all sorts of minor changes.

Selectivity-you can send your advertising only to organizations and people who can pay for and use your service or product.

Knowledge of results- as it arrives; you can identify the source of each order by coding every mailing.

Control- your mailer unlike the random placement of a newspaper ad stands alone, and with guarantees, testimonials and illustrations you have room to tell the entire story.

Be sure to pay attention to the following to get the most out of your direct mail:

The letter

In every successful direct-mail letter there are four main ingredients. The letter must bring the reader to action, clearly explain the advantages to your potential customer, attract attention and address any possible objections. Especially on high-ticket items, long letters as compared to short letters usually work well.

The outside envelope

To encourage prospects to open it most Direct mail experts will advise you to put teaser copy on your envelope. There are many effective envelope copies that you can use for your marketing. But consider that you save the recipient the trouble of opening the letter if you put such copy on the outside of the envelope.

A reply envelope

Many businesses for future orders enclose postpaid envelopes. An essential component of your direct-mail package is the addressed reply envelope even if you don't supply postage. They may have second thoughts and put it down if a potential customer has to look for an envelope.

A response form

Your package should have a reply envelope and a separate response form. The form should be easy to fill out and easy to use. In case the prospect wants to place an order by phone or ask a question ensure to include your telephone number.

The brochure

An extension of your letter should be your brochure. With details and pictures it’s a place to tell your product's story. Some people will decide if they should read the rest of your package after looking at the pictures first.

Postcards

You could ever imagine, Believe it or not, more power is there in these tiny unassuming pieces. Extremely affordable and used by companies, the most favorite marketing tools have been the postcards and these companies swear by direct mail marketing channels. You can keep your message relevant and short with these pieces, and to be read they are not even required to be opened. Most importantly, they are hard to ignore as they reach the doorsteps of your target audience.

For conducting a survey, for letting know of a new launch or even for holiday season sales promotions, you could consider using postcards. For those who have budget constraints Postcards are the most apt marketing solution.

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