123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Marketing >> View Article

Everything You Need To Know About Baidu Ppc

Profile Picture
By Author: Damon Za
Total Articles: 67
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Baidu, a Chinese search engine, connects millions of internet users and enhances business. It provides a platform to reach out to a wide range of potential customers and improve brand awareness. Baidu PPC provides a platform where businesses can advertise their products and services at a relatively lower cost. Businesses can create ads with keywords relevant to their products. These ads will appear on the search engine result pages when a user searches for a product with a specific keyword. This PPC advertising will help you to increase the number of visitors and thereby drive traffic to your website. It will also help to increase enquires, leads and conversion rate.

Benefits of Using Baidu PPC


Unlike the other ads, Baidu PPC is customizable. You can choose the time, location and the appearance of the ads. You can even customize your budget on this advertising platform. You can choose how much you need to spend daily or weekly for the ads through Baidu pay per click platform.

Greater visibility

Being one of the most popular and largest search engines in China, Baidu offers an excellent platform to display products and services. It receives millions of inquiries every day, which increases the chances of sales and revenue. Baidu ads offer greater visibility to products and services, which is one of the biggest advantages of using this advertising platform.

Target the right audience

It is possible to target the right audience on this advertising platform when you select the right keywords. You can also choose a perfect location and time for the ad to appear which will help to drive more traffic to the website and ultimately increase conversion rates and overall sales.


Baidu PPC is charged at a relatively low cost compared to other advertising platforms. Moreover, businesses are only charged for the ads when a prospective customer clicks on these ads. There is hardly any cost incurred for these ads to appear on the search engine pages. It increases website traffic almost immediately without spending a fortune on advertising.

Baidu attracts potential customers who have the intention to buy on a wide arena. With excellent targeting capability, this online marketing tool can be utilized effectively at a lower cost. Potential customers who are interested in products and services are provided a better understanding. They can also make transactions easily. It is also possible to track channels so that you can analyze those keywords, which attract maximum traffic to the website.

Pay per Click advertising through Baidu has several advantages and it ensures results almost immediately when it is utilized properly. With more than 95% penetration rate, Baidu improves customer interaction and increases brand visibility of your Chinese website. It is an effectual tool that provides a highly interactive arena for potential customers and businesses in China.

Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in china. To know more, visit https://adstochina.westwin.com/who_we_are/index.shtml.

Total Views: 73Word Count: 491See All articles From Author

Add Comment

Marketing Articles

1. 5 Benefits Of Hiring A Social Media Advertising Agency
Author: ISeeMedia

2. Must Have Traits For Telesales Companies
Author: Nicole

3. How To Be An Seo Ninja? Difference Between White Hat & Black Hat Seo
Author: Zib Media

4. Bulk Sms Gateway Api: Simplifying Business Marketing
Author: MsgClub

5. Bulk Sms Service In Mumbai
Author: ankur tiwari

6. What Should A Web Design Company Do For Your Business
Author: mohana basran

7. Export And Import Data To Help In The International Business
Author: Deepak

8. What Is The Role Of Bulk Sms Resellers In Customer Procurement For E-commerce Sites?
Author: MsgClub

9. Video Marketing : A Ultimate Guide To Video Marketing
Author: George William

10. Digital Marketing Strategy For Holiday Season
Author: Chris Brown

11. How To Adopt The Best Car Dealership Marketing Ideas
Author: James Belly

12. Why Ipv6 Adoption Has Been Slow
Author: carla joseph

13. 6 Business Growth Trends To Dominate 2020
Author: Malik

14. Avail Professional Business, Work Marketing Through Ads, Videos In Radio/television
Author: Scott Peterson

15. How Much To Pay For A Stunning Animated Explainer Video?
Author: Komal Kokatee

Login To Account
Login Email:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: