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An Insight To The Digital Marketing Company
According to the Pew Research, the number of adult internet users has increased by 5% in the last three years. This is happening because the world is transforming itself to a global village where people are making themselves succumbed to online marketing as a top priority than opting for offline marketing. Since marketing means garnering efforts to meet the demands of the audience in the best means possible, in today’s times this is attainable through the internet as millions of users are spending most of their time in the Internet usage. This has led to the development of the concept called digital marketing. Let us make a comprehensive study of this concept to get a better insight of it.
WHAT IS DIGITAL MARKETING?
The marketing efforts needed by various business leverage digital channels to connect with the prospective and current customers spread across different parts of the world and which is done through the Internet channel is called digital marketing. The best digital marketing training company in Kanpur uses innumerable digital tactics to connect online customers through channels like digital advertising, email marketing, online brochures and many such related activities. For a better understanding, some of the best digital marketing examples are SEO, Content Marketing, Social Media Marketing, Pay Per Click, Affiliate Marketing, native Advertising, marketing Automation, Email Marketing, Online PR and Inbound Marketing.
WHAT DOES A DIGITAL MARKETING COMPANY DO?
The main responsibility of a digital marketer is to maintain brand awareness and develop lead generation through all the paid and unpaid digital channels that are available at a company’s disposal. The digital marketer focuses on the Key Performance Indicator (KPI) to measure the company’s performance across channels. In small sector companies, there is usually the presence of a generalist who focuses on the brand’s digital channels for building the perfect brand image. Below is a list of some of the examples of work carried out by these specialists and also in the best digital training company in Kanpur
MAIN KPIs: ORGANIC TRAFFIC
SEO managers get the business to rank on Google by adopting various approaches to the SEO in order to work in direct connection with content creators so that the content produced works with optimum success on Google.
CONTENT MARKETING SPECIALIST
MAIN KPIs: Time on page, overall blog traffic, You Tube channel subscribers
Content marketing specialists keep a continuous track of the company’s blogging calendar so that they can come up with a well devised content strategy. These people work in close co-ordination with the team of other departments to help the product and campaigns of a particular business reflect promotional content on all digital channels.
SOCIAL MEDIA MANAGER
MAIN KPIs: Follows, Impressions, Shares
Social media manages help to develop a posting schedule for a company’s written and visual content. Also, such social media managers work in coordination with the content marketing specialist to develop the definite strategy for posting the right content on the right social network.
MARKETING AUTOMATION COORDINATOR
MAIN KPIs: Email open rate, campaign click through rate, lead generation rate
A marketing coordinator helps to choose the software that helps a complete marketing team a proper understanding of customer behavior and measure the growth of the business simultaneously. These coordinators group all the digital activities into a single campaign and also individually track the performance of other campaigns.
FACTORS TO CONSIDER OF THE IN HOUSE MARKETING vs. AGENCY MARKETING
Both in-house and agency marketing work equally well when it comes to digital marketing. But there are certain business factors to be considered while comparing in-house teams with the outsourced marketing agencies.
A COMPANY’S CULTURE, VISION AND VALUES
An in-house team helps to align with a company’s culture, vision and values quite efficiently than an outsourced agent do. A full time employee’s time and energy is better invested in a company’s growth and success than an external agency’s. For being equally adept, an external agency also needs a complete sense of company’s daily evolving culture and values.
THE NEED FOR WIDE RANGING SKILL SETS
Depending on the marketing strategies, a team needs to get access to various skill sets like web development, social selling expertise and many similar ones. In this case, external agencies are more adept than the in house ones as they are better knowledgeable professionals who can handle these activities better than them.
KEEP A COMPETTIVE EDGE WITH THE BEST PRACTICES OF THE INDUSTRY
In order to develop and adopt the best digital marketing techniques for one’s company, hiring external agencies for doing this job is better than an in-house one. The external agencies have a better access to digital marketing practices and can help a company with ground-breaking technologies and educational marketing conferences.
A BETTER NETWORK OF BRAINPOWER
In house digital marketing does not have that robust structure to handle the activities of digital marketing efficiently than an external agency. This is because the external agencies have a better network of supplementary sources that will help the digital marketing of a company get better with time.
Thus, digital marketing in the best digital training company in Kanpur is an ever evolving process that needs to work with the most cutting-edge, current and effective ways of promoting one’s business. These digital marketing techniques help a brand and its company to stay in tune with the set industry standards so that they can reach their target audience for generating the success needed for their brands.
I am a content writer and Digital marketer at digibask pvt ltd
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