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Why Is Digital Marketing Gaining So Much Popularity Nowadays?

By Author: Kunal S, a marketing and research enthusiast.
Total Articles: 2

Marketing was an important part of business. No business can function without a proper business strategy. However, marketing techniques have changed over the years. With the advent and popularity of internet, there is sea change in the way marketing strategies are conceived. Marketing nowadays has gone the digital way. For instance, we would certainly find a digital marketing company in kolkata providing Digital marketing solutions in Kolkata. So, why is it that digital marketing has overtaken direct marketing? Let us explore the reasons:

Digital marketing is cost-effective: There are many facets of direct marketing – you would need manpower, establishment cost, running cost, etc. These costs make the entire process of direct marketing very costly. Digital marketing on the other hand is much less costly. There is cost involved in web development, app building, web maintenance but the overall cost is much lower.

Digital marketing gives scope to every type of venture to find a platform: Whether a small business or a much larger one, digital marketing offers a level-playing scope to every kind of business. Each of them get a scope to display their best whether in social media or through websites or through mobile apps. So, a clever and careful strategy can make a small time business visible in search engines, at par with bigger business ventures.

Digital marketing has higher propensity to convert traffic to sales: It is observed that the conversion of site visits to sales figures in the case of digital marketing is always higher than direct marketing. In direct marketing the visit of the customer to the shop may not always end up as sales figures. In digital marketing however the traffics convert to sales figures more easily. One reason being that the customer gets to do the marketing in his or her leisure time and place. If a customer wants he can always keep his desired goods in a cart and then make the purchase later on at his convenient time. Moreover, a customer is able to see and compare the products within the website of the company or compare with products of other companies and buy. This always gives an edge and added advantage. Also, it gives the customer the freedom to consult about the product with other family members by discussing and displaying about the product. This may not be possible always in case of direct marketing.

Digital marketing gives a scope to enhance knowledge and visibility of the company: There is ample scope to give knowledge beyond products and services to the customer. One can tell about the mission, vision and other information about the company. This helps build a brand trust among the customers. This also gives a chance to new businesses to present themselves and carve a place for themselves in the market – especially if there is a strong connect with the customers. This ensures repeat visits of the customers to the site.

Digital marketing removes the barrier of distance: Digital marketing gives the scope of bringing the market to the customer, thus eliminating the distance factor. So, a customer sitting in Chennai can always buy sarees from Bengal without having to come to West Bengal. This is not possible in case of direct marketing. This too helps improve the sales figures.
So, overall it contributes to the growth of business and helps make it a profitable business strategy.

Kunal S, a marketing and research enthusiast, is professionally associated with Get Traffic, a well-known digital marketing company in kolkata. People have trusted this establishment for its excellent services. It is enriched with the most skilled digital marketing experts for supplying these services. This company has gained its eminence in worldwide countries as well. All its optimization techniques are according to the lead ranking systems of diverse search engine applications.

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