123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Education >> View Article

Marketing Strategy

By Author: sherry roberts
Total Articles: 580

A family comprises of two or more individuals living together connected by blood or the bond of marriage. Family and family dynamics are key elements that affect the consumption of products by its members. A consumer tends to discuss with other family members before making a particular purchase decision. The decision to purchase a particular product is dependent on whether family members supported the individual to purchase it, stopped them from purchasing it or suggested another option. There are various roles played by family members in making the decision. The first role is that of the influencer. The influencer is the member of the family who provides information concerning a product or service to other members. Other family members play the role of the decider by selecting the product. The buyer is the family member who makes the actual purchase. Some family members play the role of users by consuming the product or service purchased.
Additionally, family dynamics also influence the decision to purchase a product or service. The influence stems from relationship dynamics between members of the family. For example, a wife may dominantly influence the choice of home decorations, food, and grocery while a husband may dominantly influence the choice of cars and insurance. The reference group for wine to bring to a party includes the different types of wine buyers. Wine buyers may be image seekers, enthusiast, price driven, new comers and other categories. Each category pays attention to different factors. For example, image seekers may be significantly influenced by design and packaging while price driven consumers may be greatly driven by the cost of purchase.

Carolyn Morgan is the author of this paper. A senior editor at Melda Research in Research Paper Writing Service. if you need a similar paper you can place your order for a custom research paper from A+ Affordable Paper Writing Service.

More About the Author

Author is associated with MeldaResearch.Com which is a global Custom Essay Writing and Term Paper Writing Company. If you would like help in Research Papers and Term Paper Help you can visit Custom Writing Service

Total Views: 6Word Count: 317See All articles From Author

Education Articles

1. Best Oracle Fusion Financials Online Training | Oracle Cloud Financials Online Training
Author: shivani

2. Tips To Help Your Children Express Their Feelings
Author: John Sarkis

3. How To Improve English Speaking Skills Online And Get Ahead With Minimum Efforts
Author: Eng Varta

4. Big Data Fundamentals, Become Big Data & Hadoop Developer
Author: Sanjana

5. How To Overcome The Fear Of College Assignment: 5 Tricks That Work
Author: Adam Jacksom

6. Google Cloud Online Training
Author: rithi aanand

7. Qlik Sense Online Training
Author: rithiaanand

8. Major 5 Skills Sdets Need To Develop Right Now
Author: MindQ Systems

9. Trends To Watch Out For In Architectural Industry – Avantika University
Author: Avantika education

10. Top 7 Women Cfo’s And Their Backgrounds
Author: Sriram

11. How Do I Prepare My Child For Day Care?
Author: John Sarkis

12. Puppet Training
Author: sindhu

13. Here Is What You Should Consider Before Driving
Author: admin

14. Which Is A Better Course In Christ University, Bangalore, Ba Llb Or Bba Llb?
Author: Indian Educational Services

15. Achieve Good Results By Asking For Help In Thesis Writings From Professional Writers
Author: Students assignment help

Login To Account
Login Email:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: