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Best Seo Practices For Your Online Magento Store

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By Author: Jonathan Paul
Total Articles: 23
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Today, most of the small and medium-sized eCommerce businesses focus on such platforms that are available for free. Obviously, they can do so if this approach fits their respective business models. However, this approach wouldn’t help them to stand ahead of their competitors at all. To enhance average order value, conversions, revenues and website visitors, such business owners need to focus on how to take most of the benefits out of feature-packed Magento! With the help and proper guidance of a certified or experienced Magento web developer, availing such benefits become much easier resulting in overall business growth.
Now, implementing suitable SEO practices is extremely crucial for an online store’s success. Here is a list of some best SEO techniques that are simply perfect for your online Magento store.
#1 Product Page URL Optimisation
To properly optimise the product page URLs, it is advisable not to include the category while defining the path. Try to use only top-level URLs. How to do it? Well, simply follow this instruction. Stores → Configuration → Catalogue → Search Engine Optimisation → here, you need to select the ‘NO’ option for the ‘Use Categories Path for Product URLs’.
#2 Title Tags and Headers
Title tags are automatically created by the Magento. However, your hired Magento expert would let you know how to create these tag manually. You need to create different groups of the products. You need to use all the Header Tags (H1, H2 and H3) correctly maintaining the proper hierarchy.
#3 ‘Nofollow’ Link
Website pages like my account, checkout, admin and cart are not usually being indexed by the search engine. Hence, you need to add the option of ‘Nofollow’ link to such web pages. Make sure all the entries have been added to the robots.txt file. Additionally, be sure that the setting of Robots is ‘Index, Follow’.
#4 Canonical Tagging
Each product description on your website has to be unique to avert any kind of negative consequences, not copied or duplicated. If you use the canonical tagging method, Google would be able to pinpoint all the duplicate contents automatically.
#5 Homepage Title Optimisation
On the homepage, you need to add a title that is highly optimised with the store name and at least a keyword in it. Things work best when the title contains 50 characters to 60 characters. How to edit this option? Well, here is the path. Content → Configuration → Design → HTML Head → Default Title.
#6 Avoid Using Default Descriptions
For better SEO results, it is advisable not to use default descriptions on the website pages that are being indexed. To edit this default description, you need to follow the path mentioned here.
Content → Configuration → Design → HTML Head → Default Description.
See, SEO is a huge thing! But, no need to get scared of it. If it is being used properly and strategically, your website would get incredible traffic resulting in remarkable business growth. Hence, it is always advisable to consult the experts before proceeding.
Jonathan Paul is a skilled and experienced Magento web developer and currently working with PHPProgrammers, a Sydney-based web development firm that has been serving in this industry for years. He leads a team of proficient Magento web developers and loves to share his knowledge and experiences through interesting writeups. For more updates and information, follow the LinkedIn page of PHPProgrammers.

More About the Author

Jonathan Paul is a techie, knowledgeable and highly skilled Magento Developer of Australia working with PHPProgrammers who like to share his industrial knowledge and insights with the readers.

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