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What You Must Consider When Deciding A Mobile App Development Platform
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The world has seen a significant increase in the use of smartphones. People are carrying out most of their tasks online through their phones instead of using a computer or a laptop which has given rise to a demand of mobile based applications. Businesses have started realising that these mobile applications can help them in increasing the brand value and at the same time also enhance business offering to their customers. Not to mention, having a mobile app makes it easier for your customer to book your services or buy your product.
While having your own mobile app may sound like a lucrative idea, it is important to decide the platform you are going to build your app on. Choosing the right platform is the most crucial decision you will be making regarding your app development.
Whether it is a native app or a cross platform one? Do you need to give attention to Windows and Blackberry phones or just going ahead with Android and IOS is enough? Before you pick a mobile app development company in Faridabad, it is important to get the answers to these questions sorted.
As you can see there is a lot to consider when it comes to choosing your mobile app development platforms. So, when you are deciding which one to pick, here are a few considerations to start with:
Market Share of selected platform
The most important way to decide on the app development platform is by finding out the market share of your chosen platforms. For example, Android has nearly 80& mobile devices while Apple enjoys over 15% market share worldwide. The figures however do not tell the whole story. You see, IOS is preferred by users based in US, Japan and Australia while Asian and African countries prefer Android. Hence, it is wise to choose a platform considering your target audience base.
Demographics is another important factor when it comes to choosing your app development platform. People from lower income group usually prefer Android as Android phones come at affordable rates. Android is also the preferred platform of older people. But, it is also worth to remember that a large chunk of app on Android are free which makes engagement a challenge. IPhone on the other hand are preferred by middle to high income groups and these users are often educated, young and open to spending money on buying apps.
Conversion of Rates
Conversion rate should always be taken in consideration when choosing the right platform for your mobile app development. Researches have time and again proved that iOS users are more likely to make purchases as compared to Android users.
As mentioned earlier, IOS users are more likely to buy your apps and hence able to generate more revenue in comparison to Android. So, if your app is a product by itself, like a game, IOS should be your preferred platform. Otherwise, there are some fairly good Android software company in Delhi-NCR to help you come up with a good Android based app.
Cost of development
The cost of developing your app on different platforms varies largely. Hence, you need to consider your budget and compare the costs involved on all platforms before going ahead with your decision.
If you need to develop a mobile application and not sure where to start you can get in touch with Magento ecommerce development services in Delhi-NCR to get you started on the right track.
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