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How Does Videos Help In Social Media Marketing

By Author: ALEX O DALY
Total Articles: 41

Social Media Marketing has become the most effective and profitable form of online marketing which is not only being beneficial for the big brands but also for the small businesses and startups. In present time, social media platforms have a key role in people’s life which make it easier for the brands to reach out to their potential customers through their presence on social media. It is a proven fact that social media posts are engaging more audience than any other mode of marketing, hereby generating more attention towards the brand.

On the other side, as compared to written content, social media videos in Kamloops are undoubtedly the king with its potential to engage more people. According to the research of Cisco, around 80% of the total traffic is generated through videos. If other researches are to believed then people spend most of the times watching videos on sites like YouTube. Thus, despite the type of business which you are currently running, videos should be an integral part of your content strategy, especially when you are using social media marketing.

What is so interesting about video contents?

The undeniable fact about today’s world is that people are lacking time and rushing into shortcuts to save a little amount of time. Be it on social media or any other digital platforms, digital messages keep popping up every now and then, which might seem far away from the reality or at times even impersonal. While on the contrary seeing a face or hearing someone speak can turn out to be interesting and relatable. When the content, same as the written text, is portrayed through videos, people start connecting with it and engage themselves with it.

Unlike other forms of content, you can easily experiment with videos. Sometimes a short video and at times a little lengthy ones can be fruitful enough to promote your brand name. Once you create a number of snippets you can then easily share them on social media platforms over the time.

No matter how users’ demands keep changing with the passing time, it is always better to keep your videos simple and to the point. In this case, you can at times use small yet powerful messages from your firm to make the video catchy and powerful. Because, at the end it is all about impressing your customer with what they can relate to.

Different types of videos to boost your marketing

With video being widely popular among users, there are different forms that have emerged to be quite useful in marketing. The various types of videos are:

Explainers
Interviews
Product Reviews
Product Demos
Presentation
Live Videos
Video ads

Now the question arises, which form of videos are more effective and the best to use? This solely depends on your company’s budget. In order to make your promotional video more appealing and professional you can hire a reputed digital marketing or renowned Kamloops Video Production Company to make your brand stand apart in crowd.

What should be the ideal video length for social media platforms?

Different social media platforms support different length of videos. Though the lengths often differ but they are somehow correlated. But what these lengths strike is that, ‘the shorter, the better’ as short videos are more appealing and can be quickly curated. The preferable lengths of videos for different platforms are:

Facebook: 1 minute
Twitter: 45 seconds
Instagram: 30 seconds
YouTube: 2 minutes

Comparatively, lengthy videos have some disadvantages that often fail to offer the same value as short videos. But in case of making tutorial videos or complex setups, long videos work out well. In general, it is better to avoid long videos without any exact reason.

Reasons for using videos in social media marketing

Video contents are worth every penny you spend on your marketing. There’s not just one but a hand full of reasons for choosing video contents as the means of promoting brand or products.

Boosts conversions and sales: Compared to other forms of content, using video contents increase your reach like never before. According to a report, using videos on your profile increases conversion rate upto 80%. Other than that, it also develops sales directly. Studies say that watching explainer videos influence the viewers to buy the product.
Builds Trust: Business is all about building trust among your customers. In order to make your long-term relationship with your customers last for years, it is very important to make them believe on your ethos and the products. Promotional videos of your products are more effective in building trust.
Engage more audience: As the present generation is always on their smartphones, it is quite easy to grab their attention with something interesting. As internet has all kind of customers, there are lazy ones too and it is quite tough to make them notice things. With videos this task gets easier as they don’t need to put much effort in watching a video and you can convey your message to them easily at the same time.

With facts and studies made on the profitability of video contents, it becomes important for companies to include videos in their content strategy for social media marketing. If you haven’t considered it yet, you can use social media videos in Vancouver to promote your brand and see effective results yourself. It is better to hire professionals to create the videos for your brands.

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