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Digital Marketing Updates That We Can’t Miss

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By Author: NDMIT Alllahabad
Total Articles: 6
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Digital marketing is the field which is still in upgrading phase where we have
lots of thing to learn on regular basics. And I am going to share about some
important updates which we can’t miss in this year.NDMIT is best institute
which provide Career in Digital marketing.
The most important things for Digital marketer is to update themselves on
regular basis. And who is not updating themselves is ruined by the
competition and also by technology.
1.Digital Robot:-
Digital robots are taking over one chat at a time. We heard in Hollywood
movies that robots are coming but the reality is that the robots are already
they're in our market.
Artificial Intelligence is taking over every part of business, from managing
shipping, supply chain logistic and to navigate front end customers. These
all the things are easily done by the Artificial intelligence. AI is regularly
analysing the customer behaviour and their buying habit and make the
option available by their behaviour.
We saw the first chatbot early in 2016. And this type of chatbot ...
... are used
regularly.
How are chatbots are used in marketing?
From sales to customer enquiry chatbots can play an integral role in all the
customer journey. And in other world it is present to chat all the time with the
help of AI software.
In fact we are regularly engaged with chatbots without even realising that we
are doing chat with chatbots. So this is the level of transformation which
occurs in recent years. And these are the changes only occurs because of
Artificial intelligence.
Chatbots are even being used to actively sell to customer. These bots are
able to recognise, browsing a customer history and chat with respect to their
preferences. So this means chatbots are some times better than human. This
is power of artificial intelligence in Digital marketing.

Chat bots through pop-up messages, Which can ask Question and Answer
and Do the analysis of customer and chat accordingly.

Voice Search: When you have the world’s Information at the tip of your
tongue:-
Voice search is now a days becoming very popular .We can understand this
with help of upcoming technology like amazon Alexa, Siri by Apple and
google voice search. Today no-one want to do the keyword search so
upcoming technologies are more friendly to voice search. Even users are

using speakers to do the voice search. Siri, Alexa and google are the market-
leaders in current market.

Visual Search: Snap a picture to start your search
Visual search is also becoming the new way to find the information online.
Users easily upload an image to the search application and at that time
only get access to information about the product, place, or item in that
image have information.
Pinterest was one of the first platforms to jump on the visual search
bandwagon with their tool Lens. Users can take a photo of an item, and
Lens will find similar for-sale items available online as well as
showcasing Pinboards of related items.

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