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What Are Structure Data And How It Is Important For Seo?

By Author: Bhuvnesh Aggarwal
Total Articles: 20

Google has change the way of presentation of information. Whenever you search any topic, website, Online Store, recipes, products, services, etc then you will get the results or information in a well manner and richer in content regarding. The extra information that show in the results are time, statistics, list, name, address, etc. The Extra information that you see next to your results are called as Structure Data. For example if your are searching for Seo Company Chandigarh, you will see not only company name, but also additional information such as working hours, pricing, address and stars to indicate positive reviews.

What is Structure data?

Some things and information in form of string seem perfect to human or online users but these characters are meaningless to web crawlers. Search Engine Bots are not so smart. This means that Search Engines cannot understand the language that humans do. That’s why Structure data comes into play. Structure data is simple a HTML code or a database. These can simply add to the page's HTML markup. After that the search engines use this Html code to generate rich snippets, which are small piece of extra information such as address, rating, hours, etc. Structure data helps the search engine to better understand what the content is specifically about. Moreover, it will allow users to know about the value of a website before they visit via rich snippets which are rich data that are displayed in the SERPs.

What we can do with Structure Data?

With structure data you can talk with search engine regarding what and how information is shown about a web page on your website. Like the rating of the product, NAP of the company, etc. So structured data is a tool you can use to tell Google (in a way it understands what you’re saying) detailed information about a page on your website. Google then will be able to use this information to create informative (rich) search results. And audiences love these rich snippets! With structured data we can make it easier for web crawlers to determine company basics, such as NAP (name, address, place) data, as well as more complex information such articles, events, products, blogs, etc. on your web site.

How started with Structure data?

Google Structure data markup helper is one of the most useful and free tool to start with Structure data. This tool will enhance Google’s understanding of content on your website. To do so with Google’s Structure Data Markup Helper, submit a web page to the helper and use your mouse to “tag” different page elements. When you are finished tagging, the Data Markup Helper will generate sample HTML code with micro data marked up. You can then download this code and incorporate it into your website.

Third party services
There are also other services to start with Structure data like schema.org. On Schema.org you can find the entire structured data markup supported by the search engines. This makes Schema.org a large collection of pieces of code.Schema.org provides a collection of html tags that webmasters can use to mark up their pages for easy search engine recognition. Google’s Structured Data Helper also provides micro data markup for easily incorporating into your website. You can use Schema.org to find the markup you need for your particular page.

Before go to the conclusion lets clear a misunderstanding that structure data is only an SEO strategy. But it is much more than that. It is foundation for machines to understand your website content. With use of structure data the voice machine like Google, Siri, and Alexa are reading and understanding their content efficiently and effectively.
Good for SEO

Don’t ignore structured data. Organic search is getting increasingly competitive. Any additional information you can give to search engines can help:

1.Increase your click-through rates.
2.Improve your search engine visibility.
3.Show up in the Knowledge Graph, featured snippets, and voice searches by helping machines solve for user intent.
4.Google, Bing, and other search engines get a better understanding of what your site is all about and will rank it higher as a result.
5.Visitors are more likely to click on rich snippets than on plain, dry text. That higher click-through ratio will also lead to a higher ranking.

All in all, it’s very important to understand that structured data is very important, as it will increase visibility in search engine results pages.

For more information about Structure Data please visits our website: www.sochtek.com

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